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Imagine: it is the first week of January. You would not be just walking through the traditional New Year’s customs; instead, you would be among

Imagine: it is the first week of January. You would not be just walking through the traditional New Year’s customs; instead, you would be among

Enjoying the Salesforce Winter 26 release, the head turns are quite a few. The use of these tools will be a great help, no matter

In today’s rapidly changing B2B environment, merely generating leads is no longer effective. The marketing department should have the pipeline under its control so that

You are given only five seconds. No more. Five seconds to convince a busy professional scrolling through LinkedIn, a student looking at videos on YouTube,

Introduction: From Control to Collaboration In the rapidly changing world of marketing technology, businesses have largely depended on Customer Relationship Management (CRM) systems to structure,

“Suppose that you were in a meeting room and you could look at several dashboards, each full of customer data heat maps, graphs, and behavioral

Have you ever gotten an email that started with your name, mentioned your buying history, and presented exactly the item you were looking for? That

Comscore has released its AI-enabled Data Partner Network to help advertisers and publishers extend privacy-safe audience reach in a digital ecosystem characterized by the rapid

Today’s MarTech Top Voice: XCLSV Founder Zaire Williams. In this exclusive conversation with MarTech Insights, we sit down with Zaire Williams, the visionary founder of

Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll

Introduction: When Marketing Budgets Turn Into Black Holes Imagine you’re in a boardroom. The marketing team is excited that they’ve just signed up for a

Personalization of marketing previously was merely inserting someone’s first name into an email header. “Hello, Sarah, we think you’d like this.” It used to be

Introduction: Rethinking Social Media’s “Rush Hour” Marketers long swore about prime posting time, those coveted hours when users are theoretically most active on social media.

Introduction: Why Marketing Needed an Upgrade A couple of years back, marketing automation was the holy grail. Brands can automate a campaign, send mass emails

Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll

Generic marketing is not going to cut it with all the digitally networked consumerism out here. Overworked working professionals, business decision-makers, and technology-savvy consumers expect

In this hyper-connected digital world we live in, marketing isn’t just a simple exercise in sharing a message and hoping for the best. Consumer behavior

The partnership will enable Shopify merchants to leverage Netcore’s capabilities to automate personalisation, cart recovery, and lifecycle journeys code-free Netcore Cloud, a global leader in
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