ESPN is rolling out a new way to really see how fans connect with their content. They’re teaming up with Comscore, using its cross-platform content
Former LinkedIn executive to scale IAS’s data science and AI capabilities worldwide Integral Ad Science, a leading global media measurement and optimization platform, announced that
Integral Ad Science, a leading global media measurement and optimization platform, announced that it received Media Rating Council (MRC) accreditation for its server-to-server (S2S) integration
VideoAmp, an influential advertising technology firm celebrated for revolutionizing media measurement, has announced the appointment of Jon Steinlauf to its Board of Directors. Steinlauf, the
Integral Ad Science (IAS), a leading global media measurement and optimization company, has become the first in the industry to earn the Ethical Artificial Intelligence
VideoAmp’s media measurement solutions now available to AWS Clean Rooms customers VideoAmp, a leading media measurement company transforming advertising, announced an expanded relationship with Amazon
Product Combines Lumen Research Eye-Tracking with IAS Impression Level Data for Social Attention Measurement on Snapchat Campaigns within IAS Signal Integral Ad Science, a leading
New Reporting Provides Contextual Measurement Beyond Industry Brand Safety and Suitability Categories Aligned to IAS’s First-to-Market Optimization Solution for Meta Integral Ad Science, a leading
WAG advertisers can now accelerate audience creation, activation, and measurement with flexibility and speed LiveRamp, the leading data collaboration partner, announced it is powering Walgreens
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
Global partnership will see sustaintech platform’s carbon evaluation technology integrated into IAS’s platform, enabling marketers to measure their media’s environmental impact alongside quality and attention metrics
Integral Ad Science a leading global media measurement and optimization platform, announced the appointment of Alpana Wegner as Chief Financial Officer (CFO), effective June 10, 2025. Wegner
Agreement Marks First Step Towards Nextdoor’s Adoption and Deployment of IAS’s AI-driven Total Media Quality Product Suite Integral Ad Science, a leading global media measurement
VideoAmp, a leading media measurement company transforming advertising, has officially entered the audit phase with the Media Rating Council (MRC). This significant step underscores VideoAmp’s
Partnership Brings Enhanced Targeting And Measurement for Spotify Advertising Integral Ad Science, a leading global media measurement and optimization platform, announced with Spotify the launch
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
With Total Media Quality for Reddit, IAS Delivers Global Advertisers Independent Analysis on Viewability and Invalid Traffic for End-to-End Measurement Coverage and Industry-Aligned Insights Integral
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