Is Vibe Marketing the Secret Behind Viral Brand Success?
December 15, 2025
Some companies are so good that they don’t even need to explain themselves. They just get in touch. You come across an ad, look away
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Tag: Personalization
5 Reasons Marketing Now Needs Engineering Skills and AI Fluency
December 11, 2025
Marketing is rapidly evolving. Most of the marketing activities are digitally powered by AI, data exchange happens through various platforms, and automation is almost everywhere
Strategic Marketing Takeaways from AWS re:Invent 2025
December 5, 2025
Marketing is entering a real-time era. AWS re:Invent 2025 introduced technology that responds, learns, and adapts during every customer interaction. The brands that align talent,
AI-Powered Contextual Intelligence: A New Benchmark for Customer Experience
November 25, 2025
Picture this: you reach out to customer support, and before you type a full sentence, the system remembers your last interaction, understands what you want,
How AI Agents Will Change Black Friday Marketing Next Year
November 24, 2025
Black Friday has always been loud. Endless promotions, overflowing inboxes, and last-minute “flash drops” all fight for attention. Next year will look very different. Not
The New Thanksgiving Shopping Revolution: GenAI With a Human Touch
November 21, 2025
Thanksgiving shopping has always been fast-paced, exciting, and filled with last-minute decisions. This year, something new is reshaping it – Generative AI (GenAI) is powering
Micro-Content Secrets: From Clicks to Loyal Customers
November 10, 2025
Brands are in a hurry with the customers of the digital world of today to quickly catch their attention with their so-called micro-content, i.e., small,
Short Attention Spans? How Brands Can Capture Consumer Focus
November 4, 2025
Think of it this way: A professional, who is full of work, manages his emails, Slack notifications, and takes a coffee break. During that very
The Future of Loyalty: How Martech, AI, and Experience Design Will Redefine Customer Belonging in 2026
October 30, 2025
For years, the MarTech Predictions Insights Series has been my favorite season. Why? I get an opportunity to interact with Marketing Technology leaders and technology
Why CDP Implementations Fail and What Marketers Can Learn
October 15, 2025
You probably imagined a Customer Data Platform (CDP) would be “the one” that would finally unify your customer data and make personalization a breeze. However,
Personalization in 2026: 7 MarTech Predictions That Will Redefine Marketing
October 2, 2025
Imagine the possibility of getting a letter in 2026, a letter that not only names you but tells who you are, what you are going
“Magical martech”: Personalization powered by AI
July 1, 2025
At the recent NRF APAC Conference in Singapore, Jonathan Reeve, VP APAC for Eagle Eye, and I discussed the magic of omnichannel and personalization. We
MarTech Top Voice Interview with Kris Fagan, VP- APAC at Bloomreach
April 29, 2025
Today’s MarTech Top Voice features Kris Fagan, APAC Leader at Bloomreach. In this edition of the MarTech Top Voice series, we sit down with Kris,
From Mass Marketing to True Personalization: Gen-AI’s Marketing Revolution
December 11, 2024
The Evolution of Marketing Personalization For marketers, true personalization at scale has long been an unreachable goal. The closest most teams have gotten is broad
Loyalty, Personalization and the Travel and Hospitality Sector
November 8, 2024
For modern travel and hospitality operators, understanding customers is paramount for success. One of the best ways a brand can understand its customers is to
Power of Customer Data Platforms (CDPs) for Hyper-Personalization Marketing
November 2, 2023
In the ever-evolving landscape of digital marketing, personalization has emerged as a game-changer. Today’s consumers expect brands to understand their preferences and needs, and they
Launch of the Intelligent Offers Platform by RevLifter
June 13, 2023
The debut of RevLifter‘s Intelligent Offers Platform has been announced. This potent self-serve technology provides merchants with the knowledge and control they need for successful
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