Viant Technology Inc., a prominent name in Connected TV (CTV) and AI-driven programmatic advertising, has announced a strategic partnership with AdTegral, a programmatic media solutions
Buy-Now Pay-Later Platforms, Heightened Retail Anxiety, and the “Couch to Cart” Phenomenon to Drive Consumer Shopping Patterns This Holiday Season Simpli.fi, the Advertising Success Platform
Viant Technology Inc., a prominent player in Connected TV (CTV) and AI-driven programmatic advertising, has announced a partnership with Wurl to deliver scene-level contextual intelligence
Harmonic, a leader in video delivery solutions, has unveiled new improvements to its acclaimed VOS®360 Ad SaaS platform, designed to help streamers, content providers, and
Machine learning-powered video technology company becomes Tier 1 Technology Partner, deepening commitment to open-source collaboration and publisher-first innovation EX.CO, the leading machine learning video technology
Eric Sterns to Lead Viant’s M&A Program Viant Technology Inc., a leader in CTV and AI-powered programmatic advertising, announced the appointment of industry veteran Eric
Global advertising technology leader The Trade Desk announced the appointment of Omar Tawakol to its board of directors. A seasoned technology executive, Tawakol brings more
Entry into Brazil Marks a Key Milestone in Mintegral’s Global Growth Strategy Mintegral, the leading programmatic advertising platform, announced its official expansion into Brazil, Latin
Magnite, the leading independent sell-side advertising platform, has partnered with REMAX, LLC, a globally recognized real estate franchisor, to enhance its commerce media capabilities across
Simpli.fi, the Advertising Success Platform providing programmatic advertising and workflow software to agencies, brands, and media companies, announced a twenty percent reduction in its 2024
The IAB Tech Lab, a global authority on digital advertising technical standards, has unveiled its Live Event Ad Playbook, designed to support and simplify ad
Designed for Growth-Focused Developers, the New IAP ROAS Model Enhances UA Efficiency and Maximizes Revenue Impact Mintegral, the leading programmatic advertising platform, announced the official
Viant Technology Inc. has launched the IRIS-enabled Content Report and Pre-Bid Targeting within its Demand-Side Platform (DSP), marking a significant advancement in Connected TV (CTV)
Adweek’s 2024 Breakthrough Media Agency strengthens Brainlabs’ AI-driven Real Intelligence approach with proven cross-channel expertise Brainlabs, the AI-enabled independent media agency, announced the strategic acquisition
Mission Media AI, a company specializing in next-generation cross-platform distribution and monetization, has recently partnered with VSiN, The Sports Betting Network, to exclusively handle advertising
Mobvista, a leading global marketing and advertising technology company, announced it has been named to the second annual Fortune 500 Southeast Asia list, ranking at
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
Pioneering CTV-First Approach for Advertising for the Streaming Era Viant Technology Inc., a leader in CTV and AI-powered programmatic advertising, announced a strategic integration with
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