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Antenna Group Launches Conscious Compass for Brands

Antenna Group Launches Conscious Compass for Brands

Built on Antenna’s proprietary, AI-powered assessment of brand consciousness, the tool provides brands with clear, actionable direction to understand their marketing and communications footprint, accelerate

2025 Marketing Reset: How AI and Digital Twins Are Changing Strategy

2025 Marketing Reset: How AI and Digital Twins Are Changing Strategy

The 2025 marketing reset is fuelled by the tremendous pace of AI evolution, growth of digital twins, and dramatic changes in user behavior. While brands navigate this new ecosystem, age-old tactics are not enough. To remain competitive, marketers will have to shift to emotionally resonant experiences, smart systems, and nimble research techniques that mirror the new digital reality. Likewise, as artificial intelligence automates creative