New survey data by GoDaddy found consumers are shopping on social media often, but maybe not the platforms you’d expect. More than 1 in 5 of the 1,500 U.S. consumers surveyed in September make purchases on social media platforms at…
Iterable, the AI-powered customer communication platform, has revealed groundbreaking insights from its 1,200 customers during the 2024 Black Friday Cyber Monday period, revealing a decisive shift toward mobile marketing. For the second consecutive year, marketers have embraced mobile-first strategies during…
As Gen AI continues to push the boundaries of creative industries, NielsenIQ (NIQ), the world’s leading consumer intelligence company, unveiled groundbreaking new research on how the consumer brain processes AI-generated advertisements—with critical implications for advertisers navigating the opportunities and challenges…
Samba TV, the global leader in AI technology for media analytics, announced two strategic additions to its leadership team. Josh Jacobs has joined the company as chief product officer, and Monte Lutz has been appointed chief marketing officer. These seasoned…
MessageGears, the leading data activation and engagement platform for enterprise brands, announced a partnership with Smartling, the leader in digital content translation and localization. MessageGears and Smartling joined forces to integrate Smartling’s LanguageAITM technology into MessageGears’ platform to streamline email localization and…
Stingray a leader in music, video content distribution, business services, and advertising solutions, is excited to announce the expansion of its retail media network with the introduction of video advertising across METRO food and pharmacy banners. This new offering enhances…
Roku has partnered with Spaceback, a global leader in social CTV ad creative, to offer free use of Spaceback’s platform to advertisers running campaigns through Roku Ads Manager. This collaboration empowers brands to take videos from social platforms like Instagram,…
8×8, Inc. the industry’s most integrated Platform for CX that combines Contact Center, Unified Communication, and CPaaS APIs, announced a partnership with Descope. As the exclusive Asia Pacific partner for Descope, 8×8® will seamlessly integrate Descope’s drag-and-drop customer identity and access…
Keatext, a leading innovative text analytics provider, and QuestionPro, a global leader in online survey and research services, announced a strategic partnership to drive business growth by delivering advanced conversational analytics capabilities and unified customer feedback insights. Recommended MarTech Insights and…
MAGNA, the media intelligence and investment unit within IPG Mediabrands, and Nexxen, a global, flexible advertising technology platform with deep expertise in data and advanced TV, announced the release of a proprietary report – The Intersection of Audience Data + Creative…
Box, Inc. the leading Intelligent Content Management platform and Adobe announced a partnership that will redefine how digital media is managed, created and shared in the enterprise. Adobe Express will be generally available as the default image editor in Box,…
Wondershare is excited to announce a groundbreaking milestone for its video editing software, Filmora 14, which has now officially received Apple ProRes certification. This achievement follows months of close collaboration with Apple and underscores Wondershare’s commitment to delivering high-quality, industry-standard solutions for…
GTT Communications, Inc., a leading networking and security as a service provider for multinational organizations, has announced the appointment of Sara Seegers as senior vice president and channel partner chief for its indirect channels business in the Americas Recommended MarTech Insights…
Zen Media, the trailblazing B2B marketing and PR agency renowned for its proprietary Go-to-Market (GTM) Influence Model, announced the acquisition of Sevans PR, a technology-focused strategic communications firm based in Las Vegas. The strategic union brings Sevans PR’s innovative Reputation+ methodology into…
To overcome a growing skills gap, rising costs and limited resources, two-thirds of customer service operations plan to use artificial intelligence (AI) in their cloud-based Workforce Engagement Management (WEM) applications to help agents better engage customers in the next three…
GOCare, a leading SaaS provider of digital experience software, announced that Lyte Fiber, a fiber-focused internet service provider based in Texas, has selected GOCare’s and Dialpad’s integrated digital experience and UCaaS platforms to elevate its customer experience strategy. Recommended MarTech Insights…
InMarket, a leader in real-time marketing and measurement, has announced the launch of its Lift Conversion Index (LCI) for the automotive industry. LCI for the automotive industry (LCI for Auto) is a closed-loop attribution platform that provides incremental sales and visit lift…
GumGum, the contextual-first technology leader transforming digital advertising with AI-powered, non-invasive data and media solutions, is proud to announce that it has achieved SOC 2 compliance for the GumGum Platform™ and its core offerings—GumGum Contextual, GumGum Attention, and GumGum Creative.…