Nexxen, a global advertising technology company recognized for its expertise in data and advanced TV, has introduced a groundbreaking innovation by becoming the first to
Singapore’s first solution that replaces ads in live broadcast TV channels with personalised messages, targeted screen by screen StarHub is reshaping TV advertising with the launch
New self-serve experience, expanded direct publisher buying capabilities, and advanced measurement upgrades deliver the most complete TV ad platform for brands and agencies. Tatari, the
Buy-Now Pay-Later Platforms, Heightened Retail Anxiety, and the “Couch to Cart” Phenomenon to Drive Consumer Shopping Patterns This Holiday Season Simpli.fi, the Advertising Success Platform
SEO for Lawyers, LLC, a premier digital marketing agency exclusively serving the legal industry, announced the opening of its newest location in Miami, Florida. This
The recent H1 2025 State of Advertising report by Samba TV highlights a strong resurgence in advertiser confidence, with 68% of the top 100 brands
New research combines EDO’s TV outcomes data and Affinity’s Fansactions™ to reveal that creative quality, strategic sports buys, and DMA optimization drive higher QSR TV
A majority of viewers now watch TV with captions turned on—yet inaccessible ads cost brands millions of lost impressions, impacting reach and consumer spending XR,
New exclusive partnership cements Amazon as Roku’s most addressable DSP for CTV activation Amazon Ads and Roku, Inc. announced a new integration that gives advertisers
Roku, Inc., the #1 TV streaming platform in the U.S.*, and Dentsu are revealing new findings from a study looking at how consumers engage with
Adwave, the groundbreaking AI-driven advertising platform, has officially exited private beta and is now available to the general public. By combining advanced AI technology and
New approach simplifies audience targeting with real-time buying, first-party data and seamless cross-platform performance DISH Media, a leader in addressable advertising and an indirect subsidiary
Estrella MediaCo, Fuse Media, LG Ad Solutions, Scripps, Spectrum Reach, and Vizio join Universal Ads Universal Ads, which enables brands of any size to seamlessly
LG Ad Solutions and AdGood have announced a strategic partnership to make premium Connected TV (CTV) advertising more accessible to nonprofits. By leveraging unsold streaming
TV agency Marketing Architects and product development incubator Misfits & Machines build generative AI tools for TV creative production that’s faster, smarter and more scalable.
New technology moves the industry beyond siloed identity to unlock interoperability at scale across publisher and buyside identity solutions, internet service providers (ISP) and third-party
Kinetiq integrates DAIVID’s AI-powered creative performance metrics into its real-time TV intelligence platform to maximize impact for advertisers Kinetiq, the AI-powered platform unifying global media
Innovative Platform Efficiencies and Exchange Model Adoption Drive Success Despite Linear TV Viewership Declines Continuum, the TV advertising platform transforming how brands and networks connect
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