As marketers face rising complexity across channels and mounting pressure to prove performance, automation is becoming central to the future of programmatic advertising. That shift
As marketers continue shifting budgets toward channels that combine reach with precision, addressable audio advertising is emerging as a powerful opportunity across the MarTech ecosystem.
Viant Technology Inc., recognized for its leadership in connected TV and artificial intelligence driven programmatic advertising, has secured a significant partnership with Molson Coors Beverage
Pioneering CTV-First Approach for Advertising for the Streaming Era Viant Technology Inc., a leader in CTV and AI-powered programmatic advertising, announced a strategic integration with
Now Representing Over 70% of Industry Adoption Lockr, by Viant, announced a major expansion of its audience integration management platform—giving publishers a single point of
Viant Technology Inc., a leader in AI-powered programmatic advertising, today announced its enhanced identity offering designed to address the mounting challenges of signal loss in
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
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