Viant Partners with ANA in Strategic Collaboration

Viant Technology Inc. a leader in AI-powered programmatic advertising, today announced a strategic partnership with the Association of National Advertisers (ANA). Viant joins the ranks of some of the most influential brands and marketers, enhancing its ability to drive growth and innovation across the wider advertising industry.

“We are excited to welcome Viant to our exclusive group of strategic partners within the Association of National Advertisers,” said Bill Duggan, Group EVP of the ANA.

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The ANA, representing over 1,600 companies, is committed to advancing marketing excellence through events, training, publications and advocacy and provides Viant with the opportunity to closely collaborate with the ANA’s extensive network of marketing leaders to shape the future of advertising.

“We are excited to welcome Viant to our exclusive group of strategic partners within the Association of National Advertisers,” said Bill Duggan, Group EVP of the ANA. “With groundbreaking innovations like ViantAI, Viant continues to set new standards in critical areas such as AI, CTV and sustainability, demonstrating true leadership in the advertising community.”

This partnership comes at a pivotal time for Viant, as the company continues to deliver rapid growth, outpacing the industry and gaining market share. Viant continues to solidify its position as a leader in critical industry areas through innovations like ViantAI, redefining the future of programmatic media buying, scaling CTV advertising performance and driving measurable outcomes for brands in a dynamic digital ecosystem.

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Source – Businesswire