Yieldmo Unveils Bold New Brand Identity for Ads

Yieldmo has unveiled a brand new identity that reflects its commitment to combining creativity and curated media by delivering seamless, data-driven ad experiences that move people.

For over a decade, Yieldmo has pioneered high-impact ad formats with creative solutions, seamlessly powering the entire marketing funnel across Mobile App, Mobile Web, Desktop, and CTV. With this rebrand, Yieldmo’s identity is a reflection that extends beyond its roots in creative innovation – bringing focus to its platform that integrates proprietary data, AI, creative intelligence, inventory curation, and performance-driven execution, helping close the gap between programmatic advertising and measurable results.

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“As our platform has matured, Yieldmo has become a leader in creative intelligence, curated media, and predictive technology, and we wanted a brand identity that celebrated the value we bring to clients,” said Lindsey DiGiorigio, CMO at Yieldmo. “Our rebrand isn’t about looking sleek and sophisticated – which it still very much does – but showing the unlimited potential of what we can accomplish. We want to stand out from the norms of ad tech and set the tone for the industry as a leader in driving creative and media results.”

To help bring this vision to life, Yieldmo partnered with Hey Beautiful Jerk (HBJ), a creative agency renowned for its bold, dynamic transformations. Together, they introduced a bold look, futuristic graphics, and clean motion, which are apparent across every facet of Yieldmo’s new identity. This extends to internal and external content, including a refreshed website and logo, slide templates, and marketing material.

Through this rebrand, Yieldmo remains committed to ensuring that all ads are human-centered and tailored and that they provoke emotions and actions. By merging creative intelligence with curated media, Yieldmo has a new identity that echoes its innovative success. It inspires meaningful connections between brands and consumers while offering publishers optimal monetization.

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Source – Globenewswire