Reputation Expands Platform for Deeper Customer Insights

Reputation, the global leader in reputation performance management, announced a strategic expansion of its platform, introducing powerful new features designed to enhance the sources of feedback data, increase the dimensions of data being tracked, and ultimately uncover hidden insights in today’s complex consumer journey. The platform enhancements allow businesses to bridge the widening brand perception gap by collecting data from diverse feedback channels, leveraging advanced analytics and AI for more comprehensive insights, and taking action in real time to impact consumers experiences

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“Our expanded, upgraded platform represents a significant leap forward in how businesses can understand and leverage their brand reputation in real time”

The product update is backed by an enhanced platform infrastructure that is engineered for unmatched speed and scalability. Knowing that traditional feedback mechanisms are too reactive and delay businesses’ ability to impact consumer experiences that are happening every second, Reputation launched a future-ready architecture that is built to manage vast amounts of data in real time from an increasing number of sources. Built with the latest in AI technology, the platform adapts to current demands while anticipating tomorrow’s challenges, ensuring businesses will have the insights needed to innovate and thrive in a dynamic marketplace.

“Our expanded, upgraded platform represents a significant leap forward in how businesses can understand and leverage their brand reputation in real time,” said Joe Burton, CEO of Reputation. “With these exciting new features, we’re providing companies with a powerful insights engine that ultimately enables business leaders to uncover what their customers are saying about them and take actions that impact the operational goals that matter to them.”

The latest capabilities further extend Reputation’s multidimensional approach to reputation management, with three key features driving significant business value:

• Local Search Insights enables organizations to capitalize on the investments Google has made in their local listings products. With this feature, Reputation Business Listings users can discover which search terms lead to greater listing engagement, understand competitive and geographical trends, and improve their local SEO strategy.
• Item-Level Feedback allows brands to gather another dimension of survey data that can better pinpoint products or services that have the most impact on the business. Questions are tailored to the consumer interaction, giving survey takers a more personalized experience and inviting more relevant, actionable feedback.
• AI Reputation Manager is a first of its kind designed to help businesses take charge of their brand’s presence in the rapidly evolving AI-driven search landscape. With 75% of consumers leveraging AI-powered tools like ChatGPT for discovery and decision-making (Forbes), this first-of-its-kind tool empowers companies to uncover real-time insights into how their brand is perceived. By submitting targeted queries and analyzing the sources influencing AI-generated results, businesses gain unmatched visibility and actionable intelligence to proactively shape their online reputation, address misinformation, and maintain a competitive advantage in the era of AI-driven search.

With these new features and more, Reputation elevates reputation management to a strategic level for businesses navigating the rapidly evolving digital landscape.

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Source – Businesswire