Adobe Express Boosts On-Brand Content Creation for Enterprises

Adobe announced new Adobe Express innovations to empower the world’s largest enterprises to accelerate and scale on-brand content creation while collaborating more seamlessly and productively across teams, agencies and partners.

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“We are excited to see so many incredible brands and agencies adopting and getting value from Adobe Express.”

Transformative Features of Adobe Express for Enterprises

Adobe Express is playing a critical role in enterprises’ content supply chains, enabling everyone in the organization to create on-brand business and marketing content – with AI-powered features designed to be commercially safe. Adobe Express is seeing strong momentum, with a rapidly expanding ecosystem and new enterprise customers including ABB, Ad Council, Aon, Dentsu, Havas, IBM, Red Hat, Owen Jones, Prudential, Tata Consultancy Services, Virgin Australia, and Workday. Adobe Express also enables creative professionals to take their content further with easy video, design, animation and social capabilities and to collaborate easily and securely across the creation process.

Key Features and Innovations

Available starting October 14, new Adobe Express features will enable marketers and business users to make more professional-looking content, create and get campaigns into market faster and help ensure brand consistency. New integrations with Adobe InDesign and Adobe Lightroom will enable Creative Cloud users to work and share seamlessly across applications, teams and external stakeholders.

“Adobe already provides the most comprehensive set of content supply chain solutions in the industry and with Adobe Express, we’re unlocking on-brand content creation for everyone in the enterprise at unprecedented scale and ease,” said Govind Balakrishnan, Senior Vice President, Adobe Express and Creative Cloud Services. “We are excited to see so many incredible brands and agencies adopting and getting value from Adobe Express.”

Adobe Express for Business: Empower, Supercharge, Enable, Protect

Available as of October 14, the following features support professional content creation and accelerate time-to-market for campaigns while maintaining brand integrity:

1. Empowerment through New Creative Tools:
   • Animate All: One-click animation for all design components.
   • Long-Form Text Flow: Quickly rearrange assets and reflow content across multi-page formats like brochures and flyers.
   • Infographics Support: Easily create tables, graphs, and bar charts.
   • Presentation Enhancements: Import and edit PowerPoint slides, with support for iPad and mobile.
2. AI-Powered Tools to Supercharge Creativity:
   • Rewrite Text: Rephrase, shorten, or adjust tone in one click.
   • Translate Text: Translate into 46 languages with context-aware precision.
   • Resize with Expand: Resize content for social media or other formats easily.
3. Seamless Access to Approved Assets:
   • Firefly Custom Model Integration: Utilize custom models trained on branded assets for consistent campaigns.
   • One-Click Branding: Apply brand colors and elements across multi-page projects instantly.
   • InDesign and Lightroom Integration: Users can import Adobe InDesign files and access Lightroom images directly in Adobe Express.
4. Brand Protection and Commercially Safe AI:
   • Controlled Templates: Lock elements for brand consistency.
   • Shared Calendars: Teams can review and edit social posts before publishing.

According to Heather Freeland, Adobe’s Chief Brand Officer, “Providing lockable branded templates protects the brand while empowering teams to create the content they need.”

Expanding the Adobe Express Ecosystem

With over 150 add-ons and partnerships with platforms like Slack, Google Drive, Webflow, and Microsoft Copilot, Adobe Express now offers enterprise users a highly integrated, flexible toolset. Adobe also collaborates with Miro to bring Adobe Express into its workspace environment, enhancing cross-functional collaboration for Miro’s 80 million business users.

Adobe GenStudio Integration

Adobe Express integrates with Adobe Acrobat, Creative Cloud, and Adobe GenStudio, Adobe’s upcoming solution for the end-to-end content lifecycle. This integration allows users to remix brand-approved content, generate channel-specific variations, and analyze performance without requiring advanced creative skills.

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Source – businesswire