ImageKit, a global leader in media optimization and transformation solutions, announced the launch of its cutting-edge Video API to empower developers and content editors to automate the time-consuming and repetitive tasks required to publish videos across the web.
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Brands often face challenges in streamlining post-production workflows and delivering buffer-free streaming experiences; ImageKit’s Video API helps them solve these challenges.
The Video API features powerful real-time optimizations, transformations such as resizing and cropping, adaptive streaming capabilities, advanced overlays, enhanced styling options for captions, and more. Its seamless integration with existing cloud storage solutions like AWS S3 enables brands to deliver high-quality video experiences at scale with reduced effort and cost.
“Videos offer unmatched opportunities to highlight products, convey compelling narratives, and create emotional resonance with viewers. Brands recognize this and are producing more videos, yet they often face challenges in streamlining post-production workflows and delivering buffer-free streaming experiences; ImageKit’s Video API helps them solve these challenges,” said Manu Chaudhary, Co-founder & CTO, ImageKit.
ImageKit addresses these post-production challenges by consolidating multiple tools into a single, URL-based video API, allowing developers to effortlessly handle video resizing, format conversion, personalization, and optimized streaming at scale. With automated workflows powered by ImageKit, brands can easily meet the growing demand for high-quality video content without burdening resources. The best part is that businesses of any size can achieve these goals without expensive, lengthy migration processes, thanks to our integration with existing solutions like AWS S3 or any web server.
ImageKit simplified how we manage and deliver media, cutting down the time we spend on post-production tasks while improving our ability to deliver high-quality visuals to our customers. We could focus on what we do best—delivering unique and memorable hospitality experiences—while leaving the technical challenges of media optimization & delivery to the experts,” said Sarang Purandare, CTO, SaffronStays.
What sets ImageKit’s Video API apart?
ImageKit allows users to dynamically resize and transform videos in real time by simply modifying URL parameters. This capability ensures that videos are optimized for any device or platform without any manual effort. For example, an ecommerce brand can leverage a single product video and dynamically resize or crop it to seamlessly fit various sections of their website or app—whether it’s a full-screen hero banner, product detail page, or mobile app preview.
With ImageKit’s Bring Your Own Storage (BYOS) capability, businesses can seamlessly integrate the Video API with multiple cloud storage solutions, including AWS S3, Google Cloud Storage, and Azure Blob Storage. This flexibility allows brands to deliver their existing video assets directly, eliminating the need for lengthy or costly migration processes. The plug-and-play nature of the Video API makes it easy to implement for organizations of any size. Fast-scaling businesses can also leverage ImageKit’s Digital Asset Management (DAM) solution and the Upload API to store high-quality videos of any size or format without restrictions.
The ImageKit Video API addresses the growing demand for efficient video management by offering:
Transformation and personalization of video content at scale
With simple URL adjustments, longer videos can be trimmed to create short, compelling previews, and thumbnails can be generated from any frame in real time. ImageKit’s Video API helps brands create dynamic, personalized videos that resonate with users. For instance, an e-commerce brand can create a promotional video dynamically displaying personalized discounts, offers, or customer reviews tailored to user behavior and location. This kind of real-time personalization helps engage customers more effectively and increases conversion rates by delivering relevant and impactful video content.
Automated video optimization
ImageKit’s Video API automatically converts videos to the optimal format and quality level based on the user’s device, supporting the latest codecs, such as VP9 and AV1—no developer intervention required. This eliminates the need to manually configure optimal settings for every video, enabling video optimization at scale and improved user engagement across devices and platforms.
Adaptive Bitrate Streaming (ABS)
ImageKit provides adaptive bitrate streaming, which automatically adjusts video quality based on the viewer’s network conditions. ImageKit’s video API makes it simple for developers to generate HLS or DASH manifests and their variants at different resolutions using URL parameters. This ensures a smooth playback experience with minimal buffering, similar to platforms like YouTube.
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Source – Businesswire
