Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
Instacart Debuts Data Hub, a Clean Room Offering for Enhanced Media Performance
At CES 2026, Instacart unveiled Data Hub, its new clean room solution that gives consumer packaged goods (CPG) brands and their agency partners secure, privacy-safe access to Instacart’s rich first-party grocery data. Data Hub lets marketers join their own data with Instacart’s purchase signals to gain insights that can be used to inform strategy, plan off-platform audiences, and measure omnichannel performance.
“Retail media data is increasingly essential to enhance targeting, optimization, and measurement for omnichannel media activations,” said Ali Miller, GM of Advertising at Instacart. “Brands and agencies are eager for easier access to trusted, scaled sources of purchase data. We’ve designed the Instacart Data Hub to provide partners with a deeper understanding of shopping behavior and a practical way to apply those insights to their marketing strategies.”
TripleLift Partners With Attain to Unify Context and Commerce
As advertisers demand stronger proof that media exposure leads to real revenue, the convergence of commerce data and contextual intelligence is becoming a defining priority for the MarTech ecosystem. That shift is at the center of the new TripleLift partnership with Attain, which aims to move digital advertising beyond modeled assumptions toward verified, outcomes driven execution. By unifying context and commerce, the two companies are positioning brands to connect media exposure directly to real purchase behavior.
TripleLift, known as a leading creative focused supply side platform, has partnered with Attain, a provider of live consumer permissioned transaction data. The TripleLift partnership with Attain combines Attain real time purchase intelligence with TripleLift contextual and creative signals. Together, the companies say they can help brands reach consumers in the right environments, deliver the right creative message, and validate performance using actual sales outcomes.
ShopSight Closes Retail’s Market Certainty Gap With Shopper Co-Creation Plus Agentic AI Demand Forecasting
ShopSight, the shopper-powered AI demand intelligence platform that helps brands validate what will win, whether they’re testing existing inventory, running limited drops, or forecasting demand before scaling new concepts, announced a major set of milestones that signal its rapid emergence as a next-generation retail innovation leader.
At a time when brands are drowning in social signals yet still missing trends, overbuilding inventory, and guessing on what customers will buy, ShopSight is tackling the industry’s most expensive blind spot: the Market Certainty Gap between what shoppers influence online and what brands can confidently bring to market.
8×8 Acquires Maven Lab To Advance Customer Engagement Across Asia-Pacific Region
8×8, Inc., a leading global business communications platform provider, has acquired Maven Lab, a Singapore-based leader in mobile marketing and enterprise messaging, accelerating the company’s strategy to deliver end-to-end customer engagement across the Asia-Pacific region. The acquisition expands 8×8’s APAC-native messaging, automation, and customer engagement capabilities, strengthening support for enterprise and public-sector organizations across Asia-Pacific that require secure, high-volume communications with local relevance and regional scale.
DoubleVerify Launches DV Authentic Streaming TV at CES 2026
DoubleVerify, the leading software platform to verify media quality, optimize advertising performance and prove campaign outcomes, announced DV Authentic Streaming TV™, a major advancement in driving greater transparency, more brand-aligned media quality and better ad performance for connected TV (CTV) and streaming TV advertising.
Launched at CES 2026, DV Authentic Streaming TV enables advertisers to unify premium content discovery, reporting, analytics and optimization into one streamlined workflow — giving them the visibility and control they need to power ad performance across the world’s fastest-growing media environment.
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
For media inquiries, you can write to our MarTech Newsroom at info@intentamplify.com
