Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
Samsung Ads and Publica by IAS Extend Exclusive Global Partnership for CTV Ad Serving
Publica by IAS, the leading Connected TV ad server for publishers and smart TV manufacturers, announced the next phase of its multi-year global partnership with Samsung Ads, the advanced advertising division of Samsung Electronics. Through this collaboration, Publica enables Samsung Ads to enhance its ad-supported service offering with a seamless, TV-like viewer experience while monetizing video programming across CTV inventory more effectively.
UiPath Announces Partnership With Snowflake To Unite Agentic Automation and Cortex AI
UiPath, a global leader in agentic automation, announced a partnership with Snowflake, the AI Data Cloud company, uniting UiPath’s Agentic Automation platform with Snowflake Cortex AI. This collaboration empowers businesses to quickly turn data insights into faster and smarter autonomous actions, bridging the gap between vision and impact across enterprise business processes.
The combination of UiPath’s Agentic Automation Platform and Snowflake’s Cortex AI Agents integrates best-in-class enterprise-grade automation with one of the leading modern data platforms. The integration expands the ability of UiPath Maestro to orchestrate low-code, no-code, and other specialized agents. Customers can now orchestrate a powerful new class of data agents that act directly on insights from structured and unstructured data in Snowflake.
Wurl’s New CTV Study Shows Strong Growth in Free Streaming Channel Audiences
Wurl, a leader in the streaming TV industry, released an iteration of The CTV Trends Report – a collection of data-driven insights into the forces shaping the connected TV (CTV) industry. This edition offers marketers a detailed look at how adoption of free, ad-supported streaming channels is evolving, with more viewers tuning in, engaging longer with content, and creating new opportunities for advertisers.
With advertisers seeking more efficient ways to reach audiences, the report highlights why free streaming channels are becoming an increasingly important part of any media mix. As more premium content becomes available within free channels, viewers are not only watching more, but they’re staying longer – supporting a dramatic increase in the hours of viewing, and corresponding ad opportunities.
LiveRamp Launches New AI Tools for Agents, Segmentation and Search
LiveRamp has unveiled a suite of advanced artificial intelligence capabilities for its platform, highlighted by the introduction of new agentic AI solutions designed to leverage the company’s extensive data collaboration network. With this launch, LiveRamp establishes itself as the first platform to empower autonomous AI agents with the ability to collaborate using governed access to critical marketing functions like identity, segmentation, activation, and measurement. This groundbreaking approach is intended to help marketers devise more intelligent campaigns, optimize their investments, and accurately prove the impact of their efforts across all channels. The new AI features will be accessible to customers in a manner that aligns with their own internal corporate AI policies.
Xnurta Launches Data Hub To Automate Amazon Ads Integration Into BI
In a significant development for the retail media landscape, Xnurta, an acclaimed advertising platform powered by agentic AI, has officially unveiled its latest product innovation, the Xnurta Data Hub. This new solution is engineered to address a major operational challenge for large-scale advertisers by automating the complex process of integrating Amazon Ads data directly into their own proprietary business intelligence systems, data warehouses, and analytical dashboards through a dedicated API.
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
For media inquiries, you can write to our MarTech Newsroom at sudipto@intentamplify.com
