Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
ServiceNow and Figma Partner To Turn Design Vision Into Enterprise Transformation
ServiceNow, the AI platform for business transformation, and Figma announced a strategic collaboration to turn design vision into enterprise transformation. The companies have integrated Figma’s design and product development platform with ServiceNow’s AI-enabled workflow automation platform, rapidly turning product designs into enterprise applications. For the first time, developers can use a Figma design as a direct prompt to the ServiceNow Build Agent, which then automates the creation of a secure, scalable, and fully functional enterprise application. This collaboration accelerates commercial-grade application development by uniting Figma’s design creativity with ServiceNow’s platform intelligence to transform a visual concept into a working product within minutes.
SearchStax Introduces Multi-Site Search Management To Empower Marketing Agility
SearchStax has unveiled a significant expansion to its Site Search platform by introducing multi site management capabilities designed to help organizations better govern and improve search performance across extensive digital ecosystems. The company, known for its AI powered approach to shaping customer search journeys, is positioning this update as a shift in how brands view the search bar. Instead of a quiet operational function, SearchStax intends to make search a strategic marketing asset that can reveal real audience intent and strengthen engagement across hundreds of interconnected websites.
StackAdapt Integrates With iHeartMedia To Expand Audio Advertising
StackAdapt has announced a major expansion of its audio advertising capabilities after forming a new integration with iHeartMedia, the largest audio media company in the United States. This collaboration will make broadcast radio along with digital radio, streaming, and podcasts available to advertisers through the StackAdapt platform. It marks an important shift in how marketers can access one of the most influential and enduring media channels in the country.
Netcore Unbxd Launches Enrichment for Agentic Commerce To Boost Retailer Visibility
Netcore Cloud, a global leader in intelligent customer engagement and personalization, announced the launch of its latest innovation, Enrichment for Agentic Commerce, a first-of-its-kind platform that enables retailers to make their product catalogues AI-discoverable across emerging agentic shopping channels like ChatGPT, Google Gemini, and Alexa.
As ‘Agentic Commerce’ emerges as the next frontier led by OpenAI’s Instant Checkout and Agentic Commerce Protocol (ACP), Netcore’s enrichment platform builds the critical metadata layer that allows products to be understood, indexed, and recommended by AI agents.
AirOps Raises $40 Million To Redefine How Brands Compete in AI Search Era
AirOps has secured 40 million dollars in Series B funding as the company positions itself at the center of a major shift in how brands compete for visibility in the age of artificial intelligence driven search. The funding round was led by Greylock with support from Unusual Ventures, Wing Venture Capital, XFund, Village Global VC, and Frontline VC. More than two dozen experienced growth and marketing executives also participated. With this round AirOps has now raised a total of 60 million dollars. The announcement comes after a period of strong expansion as many companies work urgently to ensure their content can be surfaced effectively in AI platforms.
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
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