Latest Marketing Tech Insights: Trends and Innovations Roundup

Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!

Here’s a roundup of recent highlights: How Companies Are Transforming Marketing

Cloudinary Adds 3D for Immersive Product Experiences

Cloudinary 3D enables brands to create interactive 3D visuals, augmented reality (AR) experiences, and photorealistic packshots with ease, using a single 3D file. The platform automates time-consuming content creation workflows, helping bring products to market faster and driving stronger customer engagement while reducing return rates and production costs.

Permission.io and impact.com Partner for Web3 Affiliate Rewards

Permission.io, a pioneer in Web3 advertising technology, is collaborating with impact.com, the world’s leading partnership management platform, to provide crypto-powered rewards to leading brands. This collaboration enables brands to enhance consumer engagement and trust through ASK token incentives, ushering in a new era of transparent, privacy-first marketing.

Suger Raises $15 Million for B2B Marketplace Automation

Suger.io, the API-first platform helping high-growth software companies transact on cloud marketplaces, announced the successful completion of its $15 million Series A funding round led by Threshold Ventures with participation from existing investors Craft Ventures, Intel Capital, and Y Combinator.

Velocity Media and Loop Media Partner for Ad Sales Expansion

Velocity, A Managed Solutions Company (Velocity), is a technology provider specializing in voice, data, and connectivity solutions. Through its Velocity Media division, which specializes in operating and monetizing a leading digital out-of-home (DOOH) network, digital signage, advertising networks, and media sales, it announces an exclusive media sales partnership with Loop Media Inc. (OTC: LPTV) (Loop Media). This collaboration enables Velocity Media to represent advertising sales across approximately 10,000 venues within Loop Media’s network.

Shirofune Joins 4As, Boosting Ad Industry Commitment

Shirofune, the leading platform for digital advertising automation, is proud to announce its membership in the American Association of Advertising Agencies (4As), further solidifying its dedication to empowering the advertising community. With this achievement, Shirofune is now a member of all three major advertising industry organizations in North America—4As, the Association of National Advertisers (ANA), and the Interactive Advertising Bureau (IAB)—underscoring its commitment to advancing innovation and excellence in the field.

In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!

For media inquiries, you can write to our MarTech Newsroom at news@intentamplify.com