Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
DISH Media Unveils AdvantEdge a Game-Changer Data Driven TV Advertising
DISH Media, a leader in addressable advertising and an indirect subsidiary of EchoStar Corporation, launched AdvantEdge™ a next-gen, holistic advertising solution unifying how brands reach their audiences across linear and connected TV (CTV). Built on verified, anonymized first-party data, AdvantEdge™ delivers advertisers highly effective campaign solutions that connect, convert and scale.
In an industry that’s often fragmented and complex, AdvantEdge™ streamlines advanced advertising creating a more efficient and simplified process for media buyers. Using DISH Media’s deterministic data and an advanced tech stack, brands can now target audiences with unmatched accuracy— on any screen, at any time, 100% digitally, including linear.
With over 99% of U.S. households subscribing to at least one streaming service and Americans spending 40% more time watching streaming than social media, it’s clear the next frontier for performance advertising is streaming TV.
Upscale AI launches to help ecommerce brands win on Streaming. With $5.5 million in seed and pre-seed funding, Upscale launches Upscale Studio—the first end-to-end AI-native platform built to create, run, and optimize performance TV ads across streaming.
Reticulate Micro, Inc., a software products company specializing in advanced video compression technology, announced its VAST™ (Video Adaptive Systems Technology) product line is now available to government agencies through a partnership with Dfuse Technologies, Inc., under Dfuse’s GSA Multiple Award Schedule (MAS).
This strategic collaboration enables federal, state, and local government entities to procure RMX’s innovative VAST™ solutions at pre-negotiated pricing and terms, streamlining the acquisition process and accelerating deployment timelines.
AdsAdvisor Launches Globally to Accelerate Growth for Mobile Businesses
AdsAdvisor, a comprehensive marketing platform, launches globally to provide mobile businesses with a robust solution for optimizing marketing performance and driving product growth. Designed to meet the diverse needs of teams across the mobile app industry, AdsAdvisor delivers advanced campaign analytics, complete visibility into both marketing and product metrics, and streamlined workflows for creative operations.
365 Retail Markets Debuts Modular Smart Stores for Operators
365 Retail Markets, the global leader in unattended retail technology, has launched new modular smart store options to complement one of its flagship products, the PicoCooler Vision.
Building on the success of the computer vision and AI-driven Stockwell and PicoCooler Vision, the new modular cabinets greatly enhance versatility and flexibility for food service operators looking to offer a better consumer experience through the use of AI. The technology opens doors to expanded market placement opportunities and the easy replacement of outdated vending machines.
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
For media inquiries, you can write to our MarTech Newsroom at sudipto@intentamplify.com
