Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
DIRECTV Advertising Launches DIRECTV Elect, an Digital Platform for CTV Political Ads
DIRECTV Advertising launched DIRECTV Elect, a next-generation digital platform powered by AI and designed specifically for political advertisers looking to reach connected TV (CTV) audiences.
DIRECTV was a pioneer in the linear addressable space with D2 Media Sales, and it is now bringing that expertise to streaming. DIRECTV Elect offers CTV at scale, with inventory across DIRECTV and national cable networks, reaching an audience of over 130M monthly active users nationwide. Political advertisers and advocacy groups will now have seamless access to a wide variety of programming including news, live sports, and entertainment through a platform built to deliver political messages in a trusted, impactful media environment available* – TV.
TVIQ Strengthens Leadership as Mission To Redefine the CTV Ecosystem Gains Momentum
TVIQ, the global leader in connected TV (CTV) revenue operations, announced the promotion of Miles Pretlove to Senior Director of Ad Operations. With Miles in this new role, TVIQ is reinforcing its commitment to publisher empowerment and advancing the CTV advertising ecosystem.
With over a decade of experience across the agency, publisher, and ad exchange sides of the industry, Pretlove has played a critical role in scaling TVIQ’s revenue operations and delivering measurable growth for its partners. His promotion marks a pivotal moment for the company as it continues to drive a paradigm shift in the CTV supply chain, creating a more balanced, transparent, and profitable environment for publishers.
Attain Expands OutcomeHQ With AI That Anticipates What’s Working Before Campaigns End
Attain, the most trusted and comprehensive source of live permissioned purchase data helping brands connect media to real sales outcomes, announced OutcomeAI Summaries, a new capability within OutcomeHQ, Attain’s data platform, that instantly transforms live purchase data into clear, strategic insights. OutcomeAI equips marketers to anticipate what’s working and what’s coming next across the media lifecycle by surfacing insights the moment they matter.
Nextdoor Unveils AI Ad Optimization and New Video Ad Formats
Nextdoor Holdings, Inc., the well-known neighborhood network platform, has announced a major advancement in its advertising capabilities with the introduction of AI-powered ad optimizations, new video formats, and personalized local advertisements through its Nextdoor Advertising Manager (NAM). The new tools are designed to enhance the efficiency, engagement, and impact of hyperlocal marketing efforts across Nextdoor’s expansive community network.
With over 100 million active users spanning 345,000 neighborhoods, Nextdoor has become a valuable destination for advertisers aiming to connect with real people ready to take action within their local communities. The latest enhancements to NAM make it easier for brands to build smarter, data-driven campaigns that resonate on a personal level with local audiences.
Hightouch Launches New Agents Platform to 10X Marketer Productivity
Hightouch, a leader in data and AI-driven personalization, has unveiled a groundbreaking AI marketing platform designed to redefine how marketing teams plan, execute, and analyze campaigns. The new solution, called Hightouch Agents, is built specifically for marketers and promises to increase productivity tenfold by automating manual tasks and accelerating strategic decision-making.
Traditionally, launching a marketing campaign requires more than 50 steps and hundreds of work hours, often involving multiple systems and fragmented data. Hightouch Agents aims to eliminate these inefficiencies by acting as an intelligent co-pilot that supports marketers throughout every stage of the campaign lifecycle.
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
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