Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
DoubleVerify Expands AI Brand Suitability Measurement Coverage Across Meta Threads
DoubleVerify, a global leader in media quality verification and ad performance optimization, has announced the expansion of its Artificial Intelligence powered brand suitability measurement to Meta Threads feed. This enhancement allows advertisers to gain deeper transparency into the context surrounding their ads, helping them ensure that their campaigns appear alongside suitable and relevant content on one of the fastest-growing social platforms.
Adobe Launches LLM Optimizer for AI Visibility Boost
Adobe has officially announced the general availability of Adobe LLM Optimizer, a new enterprise-grade solution designed to help businesses increase their visibility across Artificial Intelligence powered chat interfaces and modern browsers. As consumers increasingly rely on generative AI platforms to search, compare, and discover products, this tool aims to provide companies with the ability to track, optimize, and strengthen their presence in these emerging discovery channels.
IBM Launches New AI Agents on Oracle Fusion Applications AI Agent Marketplace
IBM has announced the launch of new AI agents now available on the Oracle Fusion Applications AI Agent Marketplace, marking a significant step in advancing operational efficiency for Oracle Fusion Cloud customers. These agents, developed by IBM Consulting using Oracle AI Agent Studio, are designed to automate common workflows and streamline enterprise processes, helping organizations accelerate productivity and innovation.
Shirofune Expands Ad Performance Metrics To Cover Full Marketing Funnel With Reach
Shirofune, the leading platform for digital advertising automation, announced new reporting and automatic optimization features that strengthen its capabilities for brand awareness, moving beyond lower funnel metrics to higher funnel metrics.
Traditionally, the digital advertising sector has prioritized short-to medium-term performance indicators or lower funnel metrics, such as clicks, conversions, focusing primarily on outcomes that drive direct sales or leads.
Instacart Launches New Business Features Across Retailer E-Commerce Sites
Instacart, the leading grocery technology company in North America, announced that a new, full suite of business features are now available across the company’s white-label e-commerce solutions: Storefront and Storefront Pro retailers including Woodman’s Markets are already leveraging these capabilities to better support business customers, such as restaurants, offices, healthcare facilities, and schools, directly through their e-commerce websites and apps. These features have been available on Instacart App for Instacart Business customers, and Instacart is now bringing the best of these features to all Storefront and Storefront Pro retailers.
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
For media inquiries, you can write to our MarTech Newsroom at sudipto@intentamplify.com
