Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
GoWit Secures Investment From Nuwa Capital To Drive the Next Era of AI Retail Media in EMEA
GoWit, the leading AdTech company in connected commerce and retail media, announced a strategic investment round led by Nuwa Capital, with participation from existing investors Formus Capital, APY Ventures, and DCP.
The investment marks a milestone in GoWit’s mission to expand AI-powered commerce and retail media network and strengthen its leadership across EMEA.
Consensus Launches AI Demo Automation Platform Built for Modern Marketing Teams
Consensus, the leader in AI-powered Demo Automation, announced Consensus for Marketing, a first-of-its-kind solution, empowering B2B teams to convert leads 24/7 with intelligent, interactive product experiences.
As buyers continue to research independently and make purchase decisions faster than ever, marketing teams face the challenge of engaging prospects effectively while capturing high-quality leads. Consensus for Marketing addresses this gap by expanding the platform’s marketing capabilities, enabling teams to create AI-powered interactive tours and video demos that are personalized, mobile-first, and on-demand.
Teads Launches Predictive AI To Boost Ad Creative Impact Pre-Campaign
Teads has introduced a new artificial intelligence solution called Predictive AI, a tool designed to help marketers understand the likely performance of their digital creative assets long before campaigns reach the public. The company is positioning the technology as a response to a growing challenge in the advertising landscape, where brands struggle to determine which creative concepts will not only capture attention but also spark engagement and support business outcomes in a crowded digital space. By shifting this analysis to the planning stage, Teads hopes to give advertisers greater clarity and confidence before committing their budgets.
Ibotta and ABCS Insights Partner To Advance Campaign Measurement for Digital Promotions
ABCS Insights, a leading ad effectiveness analytics company, and Ibotta, the performance marketing platform for promotions, announced a partnership that provides CPG brands another way to measure how Ibotta’s promotional campaigns drive profitable revenue growth. Initial studies for brands within the salty snack, pet food and carbonated beverage categories demonstrated Ibotta’s ability to deliver sales lift higher than benchmarks for other digital media and promotions tactics.
announcement reinforces Ibotta’s commitment to bring trusted third-party validation to digital promotions. This complements Ibotta’s groundbreaking LiveLift™ solution, which provides clients with enhanced measurement of incremental sales during their campaigns. Clients will be able to access ABCS Sales Effect studies immediately for their Ibotta campaigns.
ON24 Secures U.S. Patent for AI Technology That Extracts Key Video Moments
ON24 has strengthened its position as a leader in AI driven customer engagement with the announcement of its newly granted U.S. Patent No. 12,445,698 B2. The patent protects the company’s artificial intelligence technology that automatically identifies and extracts what it calls Key Moments from long form video content, including virtual events and other digital experiences. These AI generated highlights can then be repurposed by ON24 customers across a wide range of marketing and engagement initiatives, making it easier to amplify impactful segments without manually reviewing hours of footage.
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
For media inquiries, you can write to our MarTech Newsroom at info@intentamplify.com
