Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
Genesys Xperience 2025, Engage in the Next Level of Experience
Genesys®, a global cloud leader in AI-Powered Experience Orchestration, announced Xperience 2025, the premier customer experience (CX) and AI event of the year, taking place Sept. 8–10, 2025, at the Gaylord Opryland Resort & Convention Center in Nashville, Tennessee. Xperience 2025 is where the Next Level of Experience comes into focus. During the event, thousands of business leaders will gain insights and practical guidance to explore what’s next in CX and how they can accelerate agentic AI orchestration to fuel growth, efficiency and customer loyalty.
IAB Tech Lab Launches AI CoMP Group for Publisher Monetization Standards
The IAB Tech Lab, a global leader in digital advertising technical standards, has launched the AI Content Monetization Protocols (CoMP) Working Group to develop new standards for publisher monetization in the AI-driven digital landscape. Previously called the LLM Content Ingest API, the initiative has been renamed to reflect its broader goals and expanded scope.
Anthony Katsur, CEO of IAB Tech Lab, explained that the open web is facing increasing challenges, with publishers experiencing significant declines in traffic due to AI-powered features like summaries and chatbots. He also noted that brands are concerned about their product information being taken out of context or misused. According to Katsur, the formation of this group aims to develop the essential technical foundation needed to create a more sustainable future for digital content.
Viant Teams With Wurl for Scene-Level CTV Targeting and Measurement
Viant Technology Inc., a prominent player in Connected TV (CTV) and AI-driven programmatic advertising, has announced a partnership with Wurl to deliver scene-level contextual intelligence across CTV, becoming the first Demand-Side Platform (DSP) to do so. This innovation leverages IRIS.TV’s IRIS_ID technology combined with Wurl BrandDiscovery’s exclusive streaming data and proprietary scene recognition. With this integration, advertisers can now synchronize their messages with the on-screen content in real time, enhancing viewer engagement and campaign outcomes.
AdOmni Launches AI-Powered Self-Serve Ad Campaigns in Minutes
AdOmni, a leading platform in AI-powered programmatic Digital-Out-of-Home (DOOH) and video advertising, has unveiled major enhancements that enable self-serve DOOH campaigns to be planned and launched as effortlessly as ads on Facebook or Instagram. Powered by its proprietary AI assistant, Jeen AI, the upgraded platform is designed specifically to help small businesses and mid-market advertisers create professional-grade DOOH campaigns quickly and easily.
AfterShip and Gorgias Launch Advanced Integration To Automate E-Commerce Customer Support
AfterShip, the leading post-purchase experience platform for e-commerce, and Gorgias, the top-rated customer service helpdesk for online brands, announced a deep new integration designed to automate and elevate the customer support experience. This partnership equips support agents and AI with direct access to AfterShip’s real-time shipment and returns data from within the Gorgias platform, dramatically expediting ticket response times and automating routine inquiries.
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
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