Latest Marketing Tech Insights: Trends and Innovations Roundup

Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!

Here’s a roundup of recent highlights: How Companies Are Transforming Marketing

Dun and Bradstreet India Unveils Strategic Insights for Indian Exporters

Dun & Bradstreet India, a leading provider of business decisioning data and analytics, has released a new report titled ‘Navigating the Fault Lines of Global Trade: An Indian Perspective,’ offering a comprehensive analysis of the shifting trade landscape and its implications for Indian exporters.

As global trade tensions intensify and the United States recalibrates its economic engagement, the report reveals that the trade environment has changed significantly. Indian businesses need to be ready to mitigate rising risks while seizing newly emerging export opportunities.

Front Row, an e-commerce agency and growth accelerator providing full-service marketplace management, digital marketing and retail media services to leading global brands, announced the acquisition of Build in Amsterdam, an award-winning Shopify design and development agency that builds digital flagship stores for premium and luxury brands in the fashion and lifestyle space.

LiveRamp, REMAX Unlock Homebuying Ads With Clean Room

Pixalate, a leading global platform for ad fraud protection, privacy, and compliance analytics, announced its partnership with Pangle, Ad Network of TikTok for Business.

With Pixalate’s pre-bid fraud prevention solution, Pangle can assess traffic quality, verify traffic sources, and proactively filter out invalid traffic (IVT, including ad fraud). Additionally, Pixalate’s Fraud Monitoring Platform tracks ad placements, clicks, ad fraud, and supply chain risk, enabling advertisers to optimize campaign strategies and improve campaign performance.

In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!

For media inquiries, you can write to our MarTech Newsroom at sudipto@intentamplify.com