Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
Kargo and Future Today Elevate CTV Pause Ads With Premium Creative
Kargo, a leading platform in creative optimization, has introduced an innovative upgrade to its Pause Ads format for connected TV (CTV), aimed at enhancing brand engagement through premium creative and data-driven performance. This new approach targets natural pause moments in viewing, providing a non-intrusive yet impactful way for brands to capture consumer attention. Kargo’s first collaboration for this initiative is with Future Today, a major player in the free ad-supported streaming TV (FAST) sector, leveraging its extensive content network to deliver these high-quality ad experiences.
Jasper Unveils MCP Server To Streamline AI Content With Marketing Context
Jasper, the world’s leading agentic marketing platform, has introduced its MCP Server, an innovative open standard designed to help enterprises scale and govern AI-generated content with built-in marketing context and governance. This new solution embeds Jasper IQ’s channel context, brand guardrails, institutional knowledge, and performance best practices into every AI input across all tools including popular models like ChatGPT, Claude, and Microsoft Copilot. This ensures consistent, high-quality, and brand-compliant content regardless of the AI platform or tool being used within an organization.
Lofty Launches AI Marketer to Give Real Estate Agents a Social Edge
Lofty, a prominent name in real estate technology, has announced the launch of its latest innovation, Lofty AI Marketer, a digital assistant aimed at helping real estate agents and teams dominate social media and gain a decisive edge. This always-on marketing tool arrives on the heels of Lofty’s AI-driven solutions like the AI Sales Assistant and Copilot, tools which have already produced remarkable business outcomes, such as a 240% boost in lead engagement and a sevenfold increase in follow-up capacity.
Contxtful Rebrands as Receptiv, Ushering in Attention-Based Ad Era
Contxtful, well regarded in the realm of AI-driven ad technology, has officially taken on the new identity of Receptiv, embracing this rebranding as a signal of its refined direction and focus. The company’s choice of the name Receptiv underscores its commitment to advancing technology that pinpoints moments when users are most receptive, optimizing both advertising effectiveness and publisher revenue through real-time signals and intelligent delivery.
Minute Media Acquires VideoVerse, a Leading AI Sports Video Technology Platform
Minute Media, a leading global technology and sports content company, announced its acquisition of VideoVerse. VideoVerse’s leading product, Magnifi, an AI-driven SaaS technology platform, enables content owners and rights holders to automatically detect key moments, create highlights in real time, and distribute compelling short-form video content efficiently.
The addition of VideoVerse will enable Minute Media to provide unprecedented value to the sports content ecosystem, furthering both parties’ partnership capabilities. With this acquisition, Minute Media plans to deploy a fully integrated creation, distribution, and monetization solution, furthering its strategic partnerships with top teams, leagues, and federations around the world. Additionally, existing Magnifi clients will be able to seamlessly leverage Minute Media’s industry-leading distribution and monetization solutions, enhancing ROI for their video assets.
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
For media inquiries, you can write to our MarTech Newsroom at sudipto@intentamplify.com
