Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
Aurora Mobile Brings EngageLab and GPTBots.ai to DXPO Fukuoka 2025
Aurora Mobile Limited, a leading provider of customer engagement and marketing technology services in China, recently showcased its flagship platforms, EngageLab and GPTBots.ai, at DXPO Fukuoka 2025 (October 10–11), Japan’s premier Sales & Marketing Digital Transformation Expo held at Marine Messe Fukuoka. The Company demonstrated how its innovative solutions help Japanese enterprises enhance efficiency, customer engagement, and operational excellence.
DXPO Fukuoka 2025 gathers influential decision-makers from a broad range of industries, including manufacturing, IT, healthcare, real estate, finance, logistics, retail, and more. Throughout the event, Aurora Mobile’s booth became a focal point for business leaders seeking practical strategies to leverage AI and automation for both customer-facing and internal operations.
Xnurta Unveils Criteo Integration To Simplify Omnichannel Ad Management
Xnurta has announced a major expansion of its AI driven advertising capabilities with the integration of Criteo’s Retail Media API, marking a step forward in simplifying campaign management for brands operating across multiple retail media networks. The company, recognized for its agentic AI powered platform, will now allow advertisers to create, monitor, and optimize campaigns across Criteo’s network of 225 retailers directly within Xnurta. This development aims to reduce the growing complexity that advertisers experience as retail media continues rapid expansion worldwide.
Adams Outdoor Expands Triad Market With Toby Outdoor Assets
Adams Outdoor Advertising has expanded its presence in the Triad region of North Carolina with the acquisition of additional billboard assets from Toby Outdoor, a move that further strengthens the company’s influence across one of the fastest growing markets in the Southeast. The acquisition brings nine new billboard faces into the company’s network, including a premium digital board in Wilkesboro and two additional digital displays located in Galax, Virginia. With the latest additions, Adams Outdoor is broadening both its physical footprint and its ability to deliver more dynamic and high visibility advertising for brands targeting the area.
Merkle and Airship Unite for Mobile Loyalty Innovation
Merkle, the customer experience transformation consultancy within dentsu, has entered into a new partnership with Airship that will enhance how brands build mobile centered loyalty programs through Salesforce Marketing Cloud. The announcement highlights a joint effort to give marketers and product teams better tools to convert mobile interactions into meaningful customer relationships, deeper loyalty, and sustained business value. By bringing these capabilities together, the companies are providing a new path for brands that want their loyalty strategies to function smoothly in an environment where customers spend the majority of their time on mobile devices.
Acxiom and ReachTV Partner To Launch Data Powered Travel Media Network
Acxiom has entered into a new partnership with ReachTV that aims to reshape how brands communicate with travelers across the United States. Acxiom, widely known as the data and technology backbone for top global brands, will combine its precision audience tools with ReachTV’s growing streaming network that already serves more than 50 million people in airports every month. The collaboration is designed to set a new standard for omnichannel advertising within the travel sector, giving marketers the ability to activate campaigns that seamlessly connect messaging across screens and customer touchpoints throughout the journey.
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
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