Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
Kaltura Named a Leader in IDC MarketScape
Kaltura, the AI Video Cloud, announced that it has been named a Leader in the IDC MarketScape Worldwide AI-Enabled Enterprise Video Platform 2025 Vendor Assessment. This is the first IDC MarketScape assessment to focus specifically on AI-powered video platforms, evaluated vendors on their strategies and capabilities for delivering intelligent video solutions to support modern enterprise needs.
Enterprise video platforms are mission-critical for modern organizations, with AI transforming how companies communicate, engage, and innovate. Kaltura’s AI Video Experience Cloud empowers businesses across sectors—Enterprise, Technology, Higher Education, Financial Services, Healthcare, Government, and Media & Entertainment—to deliver real-time, live, and on-demand video for use cases ranging from internal communications and employee learning to marketing, customer engagement, and virtual events.
Basis Technologies Names Mike Hoyle as Executive Vice President of AI
Basis Technologies, the industry’s leading advertising automation platform, announced Mike Hoyle as Executive Vice President of Artificial Intelligence (AI). In his newly appointed position, Mike will drive the holistic implementation of AI into the company’s flagship technology offering across key features such as media planning, campaign optimization, forecasting, reporting and more. He will focus on alignment of product, engineering and data science teams to deliver on Basis’ AI technology portfolio.
Integral Ad Science, a leading global media measurement and optimization platform, announced a first-to-market strategic partnership with Snap Inc. and Lumen Research to bring customized attention measurement to Snapchat. Snap Attention Measurement will now enable advertisers to directly and seamlessly gain social attention metrics combining Lumen eye-tracking and IAS’s AI-powered media quality data to create a bespoke Snapchat attention score within the IAS Signal platform.
DoubleVerify Debuts Attention Measurement for Social, Launching with Snap
DoubleVerify, the leading software platform to verify media quality, optimize ad performance, and prove campaign outcomes, announced the launch of DV Authentic Attention® for Social. The product will first launch with Snap, combining timely platform signals with eye-tracking insights. The new solution marks an expansion of DV’s attention measurement capabilities, now spanning open web, connected TV (CTV), and social media–unlocking a more complete view of cross-platform effectiveness.
MediaAlpha Appoints Amy Yeh as Chief Technology Officer
MediaAlpha, Inc. the leading marketing technology platform powering real-time customer acquisition for the insurance industry, announced the promotion of Amy Yeh to Chief Technology Officer (CTO), effective immediately. Amy’s promotion is part of a previously announced leadership transition whereby Eugene Nonko, MediaAlpha’s Co-founder and CTO, is taking on a new role while continuing to serve on the Company’s Board of Directors.
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
For media inquiries, you can write to our MarTech Newsroom at sudipto@intentamplify.com
