Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
KERV.ai Launches First Object-Level Contextual Marketplace for OLV and CTV
KERV.ai, a leader in AI-powered video analysis, performance, and monetization, has launched its groundbreaking Contextual Marketplace an industry first offering pixel-edge, object-level contextual targeting across premium online video (OLV) and connected TV (CTV) inventory. The Marketplace spans a broad range of content including short and long-form video on demand (VOD), broadcaster-owned live streams, and FAST channels. Powered by dual-patented pixel-edge recognition technology and trained on over eight years of proprietary AI, the platform transforms video streams into actionable data by generating unique metadata signals that identify the most relevant objects and moments within the content. This enables brands to deliver highly engaging, immersive, and contextually precise ad experiences with unmatched scale and accuracy.
Semrush Adds Chief Customer Officer and Chief of Staff to Leadership Team
Semrush, a leading online visibility management SaaS platform, has announced the addition of two seasoned executives to its leadership team. Abby Miller joins as Chief Customer Officer, while Tara Haas takes on the role of Chief of Staff. These appointments underscore the company’s commitment to elevating customer experience, strengthening operational excellence, and fueling global growth.
UiPath Simplifies Agentic Automation Using Voice Agents With Google Gemini
UiPath has unveiled its latest innovation in agentic automation with the launch of a Conversational Agent equipped for real-time voice interaction, drawing on the advanced capabilities of Google’s Gemini models. This release empowers UiPath customers to seamlessly integrate agentic automation into their core business processes using natural speech eliminating the need for complex coding, and extending the reach and accessibility of enterprise AI to more users. The driving rationale stems from the limitations of text-based AI agents, which, while highly precise for task-based activities such as document analysis or data review, often struggle to match the spontaneity and context required in free-flowing, real-world conversations. In contrast, voice-mediated interactions reveal emotional nuance, enable collaborative problem-solving, and equip AI agents to efficiently handle unpredictable or open-ended tasks.
Inkeep Expands GTM Team to Accelerate Enterprise AI CX Solutions
Inkeep, well-known for its AI-powered agent platform serving customer experience (CX) teams, has made a significant strategic move to support faster adoption of its enterprise solutions. The company recently announced the expansion of its go-to-market organization, indicating a focused commitment to scaling its presence among large-scale businesses and addressing rising demands in the customer experience sector. As the expectation for personalized and rapid service grows among enterprise customers, organizations are increasingly turning to artificial intelligence to keep pace.
Informa TechTarget Named Leader in Account-Based Marketing by QKS Group
Informa TechTarget, Inc., a leading growth accelerator for the B2B technology sector, announced that it has once again earned recognition as a Leader in Account-Based Marketing (ABM) by QKS Group (formerly Quadrant Knowledge Solutions). This recognition highlights the company’s strong portfolio of ABM products and services, data-driven insights, and a growing global customer base.
QKS Group recently released its SPARK Matrix™: Account-Based Marketing (ABM) Platforms, Q3 2025 report, which delivers an in-depth market analysis of short-term and long-term opportunities, emerging technology trends, and competitive positioning. The report is designed to guide technology vendors in shaping growth strategies while helping buyers evaluate vendors’ capabilities, differentiation, and overall market presence.
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
For media inquiries, you can write to our MarTech Newsroom at sudipto@intentamplify.com
