Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
Google and Spotify Alum Launch Epiminds With $6.6 Million To Build Marketing Teams
Brilliant marketers are still buried in dashboards, spending more time on reports and clicks than on strategy and creativity. Epiminds was created to solve this problem. The company, founded by Swedish entrepreneurs Elias Malm and Mo Elkhidir, announced its public launch from stealth alongside $6.6 million in funding led by Lightspeed Venture Partners with participation from EWOR, Entourage, and high-profile angels including the former CMO of Booking.com. In just twelve weeks from ideation, Epiminds already signed major agencies that manage over 240 brands in their platform.
Amperity, Criteo and MixIn Partner To Unlock Innovative Closed Loop Attribution Solution for Retail Media
Amperity, the AI-powered customer data cloud, and Criteo, the global platform connecting the commerce ecosystem, announced an innovative solution through their partnership with MixIn by Endeavour Group. Solving one of the toughest challenges in retail media: proving how digital ads drive in-store sales. For the first time, brands in Australia can directly connect in-store sales with digital advertising campaigns, solving the long-standing challenge of closed loop attribution at scale.
DoubleVerify Expands AI Brand Suitability Measurement Coverage Across Meta Threads
DoubleVerify, a global leader in media quality verification and ad performance optimization, has announced the expansion of its Artificial Intelligence powered brand suitability measurement to Meta Threads feed. This enhancement allows advertisers to gain deeper transparency into the context surrounding their ads, helping them ensure that their campaigns appear alongside suitable and relevant content on one of the fastest-growing social platforms.
Bloomreach and Databricks Partner To Connect Data With Real-Time Marketing Activation
Bloomreach, the agentic platform for personalization and Customer Engagement, announced a strategic partnership with Databricks, the leading data and AI company. This collaboration introduces a native integration that enables marketers to import data directly from the Databricks Data Intelligence Platform into Bloomreach without requiring IT or engineering support. By removing traditional barriers between data storage and marketing execution, this integration empowers teams to leverage rich Audience/Marketing Data & Data Enhancement independently, accelerating Demand Generation and Marketing Automation efforts.
Treasure Data Earns AWS Generative AI Competency
Treasure Data, a leading Customer Data Platform (CDP) designed for enterprise-scale operations, has announced that it has earned the Amazon Web Services (AWS) Generative AI Competency. This recognition positions Treasure Data as a trusted AWS Partner capable of helping businesses and the AWS Partner Network leverage tools, services, and infrastructure essential for implementing generative AI technologies.
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
For media inquiries, you can write to our MarTech Newsroom at sudipto@intentamplify.com
