Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
Ibotta and ABCS Insights Partner To Advance Campaign Measurement for Digital Promotions
ABCS Insights, a leading ad effectiveness analytics company, and Ibotta, the performance marketing platform for promotions, announced a partnership that provides CPG brands another way to measure how Ibotta’s promotional campaigns drive profitable revenue growth. Initial studies for brands within the salty snack, pet food and carbonated beverage categories demonstrated Ibotta’s ability to deliver sales lift higher than benchmarks for other digital media and promotions tactics.
announcement reinforces Ibotta’s commitment to bring trusted third-party validation to digital promotions. This complements Ibotta’s groundbreaking LiveLift™ solution, which provides clients with enhanced measurement of incremental sales during their campaigns. Clients will be able to access ABCS Sales Effect studies immediately for their Ibotta campaigns.
Cloudflare Outage Disrupts X, ChatGPT and Major Platforms
A sweeping outage at Cloudflare on Tuesday morning caused widespread disruption across the internet, impacting thousands of users globally who faced difficulties accessing high-profile services including ChatGPT, X (formerly Twitter), Gemini and Perplexity as well as popular platforms such as Spotify and Canva.
Cloudflare, which provides essential internet infrastructure and security services to more than a fifth of the web, first detected the internal service degradation at around 11:20 UTC (6:20 a.m. ET) when it noted “a spike in unusual traffic to one of Cloudflare’s services” that caused large volumes of traffic passing through its network to experience errors. The company immediately began investigating the issue, stating: “Cloudflare is aware of, and investigating an issue which impacts multiple customers: Widespread 500 errors, Cloudflare Dashboard and API also failing. We are working to understand the full impact and mitigate this problem.”
Adobe to Acquire Semrush in $1.9 Billion All‑Cash Deal
Adobe and Semrush Holdings, Inc. announced that they have entered into a definitive agreement under which Adobe will acquire Semrush, a leading brand visibility platform, in an all-cash transaction for $12.00 per share, representing a total equity value of approximately $1.9 billion. Semrush is a powerful partner for marketers looking to manage brand visibility and audience reach through its data-driven generative engine optimization (GEO) and search engine optimization (SEO) solutions.
Adobe is leading customer experience orchestration in the agentic AI era with comprehensive solutions spanning content supply chain, customer engagement and brand visibility. Adobe enables 99% of the Fortune 100, including The Coca-Cola Company, General Motors and IBM, to use AI to transform the way they work.
Iterable Launches MCP Server, Strengthening Its Dominance in AI Marketing Innovation
Iterable, the AI-native customer engagement platform, unveiled the latest breakthrough in its rapidly expanding agentic marketing suite: the Model Context Protocol (MCP) Server. This new access layer gives developers and technical marketers the power to connect specialized AI tools like Cursor, Claude Code, and Claude Desktop directly to the Iterable platform and turn natural-language direction into governed, real-time platform actions. With MCP, Iterable is delivering AI that can take action—not just answer questions—transforming the speed and scale at which teams can build, optimize, and analyze campaigns while dramatically reducing their reliance on engineering.
Infobip Expands Voice Solutions To Restore Trust in North American Calling
As consumers across North America grow increasingly skeptical of incoming calls, Infobip is expanding its voice solutions to help businesses restore trust in phone communications. The global cloud communications provider is strengthening its Branded Calling ID capabilities through new partnerships with major telecom operators, aiming to give organizations a verified and consistent way to identify themselves in a market heavily affected by robocalls, spoofing, and phone based fraud. With voice solutions becoming essential to customer engagement, the initiative reflects a broader push to rebuild confidence in the traditional phone channel.
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
For media inquiries, you can write to our MarTech Newsroom at info@intentamplify.com
