Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
Oracle and Google Cloud have deepened their collaboration to provide Oracle customers with access to Google’s most advanced AI models, beginning with Gemini 2.5, through Oracle Cloud Infrastructure’s (OCI) Generative AI service. This integration allows enterprises to harness cutting-edge AI capabilities to develop intelligent agents for diverse applications, including multimodal understanding, advanced coding and software development, workflow automation, and research tasks.
Viant Teams With Wurl for Scene-Level CTV Targeting and Measurement
Viant Technology Inc., a prominent player in Connected TV (CTV) and AI-driven programmatic advertising, has announced a partnership with Wurl to deliver scene-level contextual intelligence across CTV, becoming the first Demand-Side Platform (DSP) to do so. This innovation leverages IRIS.TV’s IRIS_ID technology combined with Wurl BrandDiscovery’s exclusive streaming data and proprietary scene recognition. With this integration, advertisers can now synchronize their messages with the on-screen content in real time, enhancing viewer engagement and campaign outcomes.
Accenture Boosts Social and Influencer Marketing With Superdigital Buy
Accenture has expanded its social and influencer marketing capabilities with the acquisition of Superdigital, a U.S.-based agency known for its innovative social strategies and influencer partnerships. Superdigital will become part of Accenture Song, reinforcing its comprehensive social marketing offerings that range from audience and community strategy to content creation, commerce, and performance measurement.
Established in 2013, Superdigital has built a strong reputation for producing highly effective social campaigns, particularly excelling in short-form video and platform-native creative content. Its team comprises over 40 creators, strategists, and managers who specialize in agile creative production, cultural trend awareness, and social fluency. By joining forces with Accenture Song, Superdigital is set to enhance the ability to deliver growth and relevance for clients seeking to connect authentically with their audiences.
Viant and AdTegral Team up To Empower SMB Agencies and Brands
Viant Technology Inc., a prominent name in Connected TV (CTV) and AI-driven programmatic advertising, has announced a strategic partnership with AdTegral, a programmatic media solutions provider renowned for its data-centric and hands-on campaign execution and measurement approach. This collaboration designates AdTegral as Viant’s inaugural activation partner, enabling agencies and brands particularly small and mid-sized advertisers to access Viant’s award-winning demand-side platform (DSP) through a unique, co-managed, performance-optimized model that imposes no minimum spending requirements. This marks the first-ever certified integration of Viant’s DSP into a third-party system, significantly broadening access to Viant’s technological capabilities, scale, and performance benefits.
Wunderkind Launches AI Experiences, Agentic Messaging for Smarter Customer Engagement
Wunderkind, known for its AI-driven decisioning platform that enhances identity resolution and cross-channel personalization, has launched a groundbreaking suite of messaging strategies called Wunderkind AI Experiences. This innovative portfolio introduces agentic, real-time messaging designed to transform customer engagement by adapting dynamically to individual behaviors and preferences.
In a marketing environment where driving revenue efficiently is increasingly challenging, AI Experiences offers a powerful alternative to traditional tools that rely on static rules and manual configurations. Instead, Wunderkind’s solution utilizes advanced identity resolution combined with real-time behavioral data and agentic decisioning to deliver highly personalized messages at the optimal moment and channel, including email and SMS. The platform also employs affinity modeling to recommend products tailored to each customer’s unique interests. This approach not only boosts conversion rates but also expands reach and personalizes experiences on a scale beyond what human teams could manage.
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
For media inquiries, you can write to our MarTech Newsroom at sudipto@intentamplify.com
