Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
Genesys and Scaled Cognition Partner To Advance Agentic AI Customer Experience Orchestration
Genesys®, a global cloud leader in AI-Powered Experience Orchestration, and Scaled Cognition, the pioneering AI lab building specialised large action models (LAMs) for customer experience (CX) and enterprise workflows, today announced a new strategic partnership to advance reliable agentic AI.
Building on the Genesys Cloud™ platform and its industry-leading native AI, the collaboration with Scaled Cognition will further strengthen how organisations deliver agentic experiences their customers can trust. Alongside the partnership, Genesys has invested in Scaled Cognition to support its growth and joint innovation.
Eagle Eye Unveils Smart Rewards, Real-Time Omnichannel Loyalty Solution for Retailers
Eagle Eye, a leading SaaS and AI technology company that delivers loyalty, personalised promotions and omnichannel marketing solutions for retail, travel and hospitality brands, announced the launch of Smart Rewards, a real-time loyalty, incentive and customer engagement solution that forms a core component of the company’s Smart Checkout product suite.
The new solution will allow retailers to deliver and execute precisely targeted rewards and incentives to members at the exact moment of purchase, processing complex loyalty calculations faster than a Google search.
Taboola and Paramount Team up To Extend CTV Performance for SMBs
Taboola and Paramount Advertising have joined forces to launch “Performance Multiplier,” a new solution designed to help small and medium-sized businesses enhance and measure the impact of their connected TV advertising. The collaboration marks a significant step in bridging television and digital marketing by turning audience attention into measurable business outcomes.
The Performance Multiplier, powered by Taboola’s Realize AI technology, will be integrated directly into Paramount Ads Manager, the company’s self-service platform that gives SMB advertisers access to premium streaming inventory at flexible budgets. Through this integration, advertisers will be able to extend their CTV campaigns to matched and lookalike audiences across Taboola’s vast network of over 9,000 publisher partners. This reach spans hundreds of millions of users in brand-safe environments, providing advertisers with the ability to scale their message far beyond the streaming platform.
VIOOH Partners With London Lites To Expand Programmatic DOOH Footprint Across London
VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced a programmatic partnership with London Lites, a new generation DOOH media owner offering brands an affordable solution to target audiences in must-have central London locations and London neighbourhoods.
London Lites offers brands the opportunity to connect with diverse London audiences through high-quality, cost-effective DOOH screens that can run static or full-motion campaigns. This partnership gives advertisers programmatic access to 49 strategically placed premium LED screens generating 74.5 million monthly impressions, representing 23% of the London roadside digital OOH market.
Comcast Advertising Makes Traditional TV Biddable for the First Time
Comcast Advertising, the advertising division of Comcast, announced a step change for the advertising industry: agencies and brands can buy targetable, biddable ads on linear TV for the first time. This means media buyers now have seamless access to traditional TV inventory within the Programmatic Private Marketplace (PMP), enabling them to bid and target on linear TV right alongside digital inventory, ushering in a new era of unified media buying powered by FreeWheel. Post beta phase, which is currently underway with Comcast’s inventory, FreeWheel publisher clients will be able to enable their inventory, giving advertisers even greater campaign flexibility, targeting, and reach.
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
For media inquiries, you can write to our MarTech Newsroom at sudipto@intentamplify.com
