Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
NiCE Unveils NiCE Inform AI for Emergency Communications Centers
NiCE announced the launch of NiCE Inform AI, which provides Emergency Communications Centers (ECCs) with AI-driven transcription and search capabilities. This innovation helps uncover valuable insights from every call while enhancing productivity, emergency response, and employee retention.
Around the world, ECCs are a virtual lifeline handling hundreds of millions of calls every year, but they also face daunting challenges, including high telecommunicator turnover, and work and data overload. NiCE Inform AI is addressing these issues with its enhanced AI and automation capabilities. NiCE Inform AI will be available to demo at the NiCE booth (#719) during the NENA 2025 Conference & Expo, taking place June 21-26 in Long Beach, CA.
Klaviyo Rewrites the Omnichannel Marketing Playbook for the AI Era
Klaviyo, the only CRM built for B2C brands, announced a major platform enhancement to solve one of marketing’s most persistent challenges: disconnected customer experience.
Now marketers can stop guessing and start orchestrating based on real-time insights. New product features use AI to deliver personalized, cross-channel experiences based on individual customer preferences all from one platform. Unveiled live at K:LDN, Klaviyo’s flagship European event, the launch gives global brands like Castore, AS Beauty, and Paul Smith a first look at what’s possible for true omnichannel marketing.
Informa TechTarget, Salesloft Team up for Revenue Growth Solutions
TechTarget, Inc., global growth accelerator and leading provider of intent data and insights to the B2B technology sector, and Salesloft, a leading Revenue Orchestration Platform that helps B2B organizations drive durable revenue growth, announced a partnership and integration designed to help mutual customers build and accelerate pipeline by efficiently identifying and effectively engaging prospects in an active buying journey.
Utiq Launches in the UK, Expanding Telco-Powered Infrastructure for the Open Internet
Utiq, the European AdTech company offering Telco-powered infrastructure rooted in authentic, user-consented signals, announces the operational launch of its service in the UK, marking a further significant milestone in the company’s expansion.
The launch follows the activation of Utiq’s network signal partnerships with Virgin Media O2 and Vodafone. With these partnerships now live, Utiq’s Telco-powered infrastructure and identifier service can enable brands, publishers, and platforms to unlock scaled, privacy-centric addressability – even in traditionally non-targetable environments such as Safari and Firefox.
800.com Integrates with Google, Meta, Bing to Power Smarter Marketing Attribution
800.com, a trusted leader in cloud-based business telephony, now offers seamless call tracking integrations with the world’s top digital ad platforms: Google Ads, Meta Ads (Facebook and Instagram), and Microsoft Bing Ads. With these new capabilities, businesses can track inbound calls from paid campaigns, gain full-funnel attribution, and optimize marketing spend based on real conversion data.
As more businesses diversify advertising across search, display, and social, understanding what truly drives high-quality leads is essential. 800.com’s platform makes it easy to see which campaigns, keywords, and channels generate calls that convert, enabling marketers to double down on what’s working and cut what’s not.
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
For media inquiries, you can write to our MarTech Newsroom at sudipto@intentamplify.com
