Serent Capital, a growth-focused private equity firm that partners with founder-led B2B SaaS and technology companies, announced that its portfolio company, KORE, an industry leading intelligence platform for sports and entertainment, has been acquired by Two Circles, the data-driven global sports and entertainment business.
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“The team’s growth and impact during our partnership have been exceptional, and we’re excited to see how they continue to thrive as part of Two Circles.”
Founded in 2002, KORE is a premier data and sponsorship management platform driving partnerships and fan engagement for sports teams, brands, and organizations worldwide. Trusted by over 850 clients, KORE enables organizations to optimize partnership value and enhance fan loyalty through actionable insights.
Since investing in KORE in 2018, Serent Capital has played a pivotal role in expanding the company’s reach and advancing its product suite, providing strategic guidance and operational support that fortified KORE’s leadership position in the sports tech market and equipped it to better serve its growing client base via direct engagement from Serent’s Growth Team. Serent has also helped KORE acquire and integrate four complementary software businesses since investment, including SponServe, the professional sports assets of SSB, Hookit, and SportsAlliance, which helped KORE expand its product suite and international reach.
“We’re incredibly proud of the journey KORE has taken and honored to have been part of its mission to redefine fan engagement and revenue generation in sports and entertainment,” said Stewart Lynn, Partner at Serent Capital. “The team’s growth and impact during our partnership have been exceptional, and we’re excited to see how they continue to thrive as part of Two Circles.”
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