Amazon Ads and Roku Announce Partnership
June 16, 2025
New exclusive partnership cements Amazon as Roku’s most addressable DSP for CTV activation Amazon Ads and Roku, Inc. announced a new integration that gives advertisers
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Tag: connected TV
Martech Weekly Roundup: Trends and Innovations Roundup
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LG Ad Solutions Partners With Akkio to Unlock Real-Time Intelligence
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Partnership transforms how advertisers access, analyze, and act on the most important dataset shaping the future of television. LG Ad Solutions, a global leader in
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Seed extension led by U.S.-based Cassius Capital underscores momentum for AI-first adtech purpose-built for the Connected TV (CTV) era Olyzon, The Agentic CTV Advertising Platform, announced
Bell Media Implementing LiveRamp’s Authenticated Traffic Solution
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Bell Media bringing more authenticated identity and addressability to the Canadian linear and digital ecosystem through Environics Analytics’ exclusive LiveRamp partnership Environics Analytics (EA) announced
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FuboTV Inc., the leading sports-first live TV streaming platform, announced the availability of programmatic pause ads. Fubo is the first Connected TV (CTV) platform to
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LG Ad Solutions Finds US Viewers Stream More During Economic Uncertainty
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LG Ad Solutions, the global leader in advanced advertising for Connected TV and cross-screen devices, conducted a survey involving U.S. consumers to understand how current
Latest Marketing Tech Insights: Trends and Innovations Roundup
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Pixalate and Pangle Partner to Strengthen Ad Fraud Prevention
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New partnership enables Pangle to integrate Pixalate’s fraud monitoring and pre-bid technology across its global media buying technology stack Pixalate, a leading global platform for
Airtory Launches AdCTV, Revolutionizing Creative Development for Connected TV
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Airtory proudly announces the launch of AdCTV, its new and improved CTV Ad Builder, developed to become the world’s leading platform for Connected TV advertising. Purpose-built by
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DISH Media Unveils AdvantEdge a Game-Changer Data Driven TV Advertising
May 12, 2025
New approach simplifies audience targeting with real-time buying, first-party data and seamless cross-platform performance DISH Media, a leader in addressable advertising and an indirect subsidiary
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AdGood and LG Ad Solutions Partner to Empower Nonprofits With CTV Advertising
April 29, 2025
LG Ad Solutions and AdGood have announced a strategic partnership to make premium Connected TV (CTV) advertising more accessible to nonprofits. By leveraging unsold streaming
Upwave and IRIS.TV Report: Contextual CTV Ads Boost Brand Funnel
April 28, 2025
Upwave Finds IRIS-enabled™ CTV Targeting Drives Stronger Awareness, Recall, and Favorability Upwave, the Brand Outcomes Measurement Platform, and IRIS.TV, the leading content data marketplace for
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