In a strategic collaboration poised to reshape the smart TV landscape, The Trade Desk and DIRECTV have revealed plans to co-develop a specialized version of
Publica by IAS, the leading Connected TV ad server for publishers and smart TV manufacturers, announced the next phase of its multi-year global partnership with
Report reveals 12% growth in households, 29% jump in viewing hours, and rising engagement across genres Wurl, a leader in the streaming TV industry, released
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
KERV.ai, a leader in AI-powered video analysis, performance, and monetization, has launched its groundbreaking Contextual Marketplace an industry first offering pixel-edge, object-level contextual targeting
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
MNTN, the NYSE-listed technology platform that integrates performance marketing with Connected TV, has seen a dramatic increase in agency-led accounts, which have quadrupled in 2025.
Adoption of alternative solutions has reached 91%, supported by 90% of respondents reporting satisfaction with their chosen solutions ID5, the market-leading identity provider for digital
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
The Interactive Advertising Bureau (IAB) has revised its 2025 U.S. advertising spend forecast, lowering it from an initial 7.3% growth estimate to 5.7%, reflecting growing
Nexxen, a global advertising technology company recognized for its expertise in data and advanced TV, has introduced a groundbreaking innovation by becoming the first to
LG Ad Solutions announced the launch of Social Sync powered by Spaceback in the UK, a breakthrough creative solution powered by Spaceback that allows brands to
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
Kargo, a leading platform in creative optimization, has introduced an innovative upgrade to its Pause Ads format for connected TV (CTV), aimed at enhancing brand
Acxiom®, the connected data and technology foundation for the world’s leading brands, announced the launch of ‘True Intelligence,’ a new measurement solution designed to provide
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
StackAdapt has earned another wave of recognition from G2, the leading global software marketplace, for its achievements in the fast-moving world of programmatic advertising technology.
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