Quvy expands its enterprise offering with new predictive ad-testing tools and names Stefan Adamczyk as Head of Sales for North America and EMEA. Quvy, the
Former TikTok and Yahoo executive brings decades of commercial leadership experience to accelerate DV’s global growth DoubleVerify, a leading software platform to verify media quality,
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
DoubleVerify, a global leader in media quality verification and ad performance optimization, has announced the expansion of its Artificial Intelligence powered brand suitability measurement to
Shirofune Moves Beyond Clicks and Conversions with Launch of Upper-Funnel Metrics Shirofune, the leading platform for digital advertising automation, announced new reporting and automatic optimization features
MarketCast has introduced Brand Effect Pro, an advanced advertising analytics platform designed to help marketers quickly measure ad performance across video, social, and linear channels
DoubleVerify (“DV”), a leading platform for verifying media quality, optimizing ad performance, and proving campaign outcomes, announced a key evolution within its senior commercial leadership
DoubleVerify, a leading software platform for media quality verification, ad performance optimization, and outcome measurement, has released its 2025 Global Insights: AI, Automation and the
DV’s Fraud Lab detected amateur-level fraudster mistakes behind a $2.5M fraud operation targeting CTV and mobile inventory DoubleVerify, the leading software platform to verify media
A majority of viewers now watch TV with captions turned on—yet inaccessible ads cost brands millions of lost impressions, impacting reach and consumer spending XR,
New InnovidXP Data Integration Powers Household-Level Purchase Metrics Across Online, In-App, & In-Store Outcomes Innovid, the independent software platform for the creation, delivery, measurement, and
Relentless Digital is proud to announce that we have officially earned the Certified Google Partner designation, recognizing our expertise in Google Search, Display, and Video
LendingTree selects Innervate for its real-time experimentation, cross-channel orchestration, and ability to unify data-driven content strategies. LendingTree, Inc., operator of LendingTree.com, the nation’s leading online
Brands and agencies can now activate Utiq’s first-party identifier, enabling privacy-first, cookieless, advanced audience targeting capabilities, without the need for third-party cookies, fingerprinting or other
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