Tag: ad performance

DoubleVerify Uncovers ShadowBot Scheme with 35 Million Spoofed Devices

June 25, 2025

DV’s Fraud Lab detected amateur-level fraudster mistakes behind a $2.5M fraud operation targeting CTV and mobile inventory DoubleVerify, the leading software platform to verify media

Only 1 in 10 TV Ads Use Accessibility Features, XR Report Finds

Only 1 in 10 TV Ads Use Accessibility Features, New XR Report Finds

June 20, 2025

A majority of viewers now watch TV with captions turned on—yet inaccessible ads cost brands millions of lost impressions, impacting reach and consumer spending XR,

Innovid Extends Outcomes Suite to Measure Purchase Impact at Scale

June 11, 2025

New InnovidXP Data Integration Powers Household-Level Purchase Metrics Across Online, In-App, & In-Store Outcomes Innovid, the independent software platform for the creation, delivery, measurement, and

Relentless Digital Achieves Certified Google Partner Status

March 28, 2025

Relentless Digital is proud to announce that we have officially earned the Certified Google Partner designation, recognizing our expertise in Google Search, Display, and Video

LendingTree Partners With Innervate for Enhanced Ad Performance

March 12, 2025

LendingTree selects Innervate for its real-time experimentation, cross-channel orchestration, and ability to unify data-driven content strategies. LendingTree, Inc., operator of LendingTree.com, the nation’s leading online

Utiq Brings Telco-Powered Authentic Audiences to Onetag’s Platform

February 13, 2025

Brands and agencies can now activate Utiq’s first-party identifier, enabling privacy-first, cookieless, advanced audience targeting capabilities, without the need for third-party cookies, fingerprinting or other

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Tag: ad performance

DoubleVerify Uncovers ShadowBot Scheme with 35 Million Spoofed Devices

Only 1 in 10 TV Ads Use Accessibility Features, New XR Report Finds

Innovid Extends Outcomes Suite to Measure Purchase Impact at Scale

Relentless Digital Achieves Certified Google Partner Status

LendingTree Partners With Innervate for Enhanced Ad Performance

Utiq Brings Telco-Powered Authentic Audiences to Onetag’s Platform

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