Collaboration with Experian will help auto advertisers assess effectiveness of CTV campaigns Strategus, a leader in data-driven Connected TV (CTV) advertising, announced the launch of
Viant Technology Inc. has launched the IRIS-enabled Content Report and Pre-Bid Targeting within its Demand-Side Platform (DSP), marking a significant advancement in Connected TV (CTV)
Data Axle has announced a major expansion of its partnership with Dynata, the leading provider of trusted first-party consumer data, enhancing Dynata’s identity resolution, data
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
Innovid, a leading independent software platform specializing in the creation, delivery, measurement, and optimization of advertising, has expanded its integration with LinkedIn to now support
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
LG Ad Solutions, a global leader in Connected TV (CTV) advertising, has officially launched operations in Australia, marking a key milestone in its international expansion.
72% of marketers reuse or slightly modify assets across platforms, while just 25% tailor creative for both social and CTV, revealing a major opportunity in
Following 118% year-on-year expansion in client Digital-Out-of-Home spend in Q1 2025, Adform is unlocking the channel’s potential to drive game-changing omnichannel performance. Adform, the most
B2B Brands can now effortlessly launch streaming TV campaigns with AI powered precision targeting to reach their ideal buyers MNTN, a technology platform that brings
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
Developed with Lumen Research, the launch brings DV Authentic Attention measurement to social platforms for the first time, now spanning Social, CTV, and the open
PostcardMania, the $119 million marketing technology firm with over 390 staff, has chosen to expand their flagship multichannel marketing campaign, Everywhere Small Business, by adding variable QR codes
DV’s Fraud Lab detected amateur-level fraudster mistakes behind a $2.5M fraud operation targeting CTV and mobile inventory DoubleVerify, the leading software platform to verify media
Former Beachfront Media CEO joins to lead revenue growth and commercial partnerships JWP Connatix, a leading video technology and monetization platform, announced that Chris Maccaro has
New Research Shows 82% of US Marketers Agree High-Quality Creative is Essential for KPI Outcomes, Yet Industry Focus Remains on Targeting and Data TripleLift, the
Strategic Collaboration Brings Precision Micro-Neighborhood® Targeting Healthcare Consumer Audiences to Linear and Connected TV Simulmedia, a national leader in data-driven TV and streaming advertising, announced a
A majority of viewers now watch TV with captions turned on—yet inaccessible ads cost brands millions of lost impressions, impacting reach and consumer spending XR,
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