New solution empowers brands and retailers to reach high-value shoppers wherever they buy — and prove incremental ROAS Catalina, a leader in shopper intelligence and personalized
Today’s MarTech Top Voice: AdRoll, Chief Business Officer, Vibhor Kapoor. For the latest edition of our MarTech Top Voice Interview Series, we sit down with
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
As Connected TV continues to mature and advertisers search for high impact formats that do not disrupt the viewer experience, TripleLift has broadened its Programmatic
New integrations support full-funnel B2B campaign execution with real-time intent, firmographic, and technographic data—now live in-platform StackAdapt, the leading technology company in advertising and marketing,
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
FreeWheel has introduced a major advancement for political advertisers by integrating leading voter and audience data providers directly into its streaming ad platform. Through new
MediaRadar has expanded its video intelligence capabilities across Connected TV, linear television, and social platforms, reinforcing its position as a leader in marketing analytics for
EMG has introduced a major expansion to its Maven streaming analytics platform with the debut of the Strategy Engine, a new tool built specifically to
LG Ad Solutions has released new research showing that the Smart TV Home Screen has become one of the most influential environments in Connected TV
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
TVIQ, the global leader in connected TV (CTV) revenue operations, announced the promotion of Miles Pretlove to Senior Director of Ad Operations. With Miles in
DIRECTV Advertising launched DIRECTV Elect, a next-generation digital platform powered by AI and designed specifically for political advertisers looking to reach connected TV (CTV) audiences. DIRECTV
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
Partnership provides mission-driven organizations access to premium Connected TV ad placements, powered by Samsung Ads scale and the AdGood nonprofit marketplace Samsung Ads, the advanced
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
DoubleVerify has introduced a new set of streaming television innovations designed to enhance transparency and improve media quality across the fast-expanding world of Connected TV
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