Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
In a strategic collaboration aimed at enhancing the effectiveness of connected TV advertising, Viant Technology has announced a significant expansion of its partnership with Tubi,
26% growth in Upfront commitments demonstrates demand for unified digital and TV advertising that deliver precision and scale Cadent, the predictive advertising company, announced the
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
In a strategic collaboration poised to reshape the smart TV landscape, The Trade Desk and DIRECTV have revealed plans to co-develop a specialized version of
Publica by IAS, the leading Connected TV ad server for publishers and smart TV manufacturers, announced the next phase of its multi-year global partnership with
Report reveals 12% growth in households, 29% jump in viewing hours, and rising engagement across genres Wurl, a leader in the streaming TV industry, released
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
KERV.ai, a leader in AI-powered video analysis, performance, and monetization, has launched its groundbreaking Contextual Marketplace an industry first offering pixel-edge, object-level contextual targeting
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
MNTN, the NYSE-listed technology platform that integrates performance marketing with Connected TV, has seen a dramatic increase in agency-led accounts, which have quadrupled in 2025.
Adoption of alternative solutions has reached 91%, supported by 90% of respondents reporting satisfaction with their chosen solutions ID5, the market-leading identity provider for digital
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
The Interactive Advertising Bureau (IAB) has revised its 2025 U.S. advertising spend forecast, lowering it from an initial 7.3% growth estimate to 5.7%, reflecting growing
Nexxen, a global advertising technology company recognized for its expertise in data and advanced TV, has introduced a groundbreaking innovation by becoming the first to
LG Ad Solutions announced the launch of Social Sync powered by Spaceback in the UK, a breakthrough creative solution powered by Spaceback that allows brands to
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
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