AdRoll announced strong early adoption of Experian‘s syndicated audiences, signaling growing demand from marketers for more accurate, scalable ways to reach customers across channels. Since
Global Agency Holding Company Taps into PubMatic’s Advanced CTV Platform To Scale Pause Ads on Premium Streaming Inventory PubMatic, an independent technology company delivering digital
For years, connected TV (CTV) success has been measured in impressions and completion rates. But impressions don’t equal impact. The real metric that matters now
The proprietary technology launches as a standalone product for brands and agencies seeking to optimize media spend during active campaigns Ars X Machina (AXM), a
TVIQ, a global leader in connected TV (CTV) revenue operations, has unveiled its new initiative, The Framework for Publisher Empowerment, aimed at reshaping the CTV
Viamedia has officially rebranded as Viamedia.ai, signaling a bold shift from its television roots toward an AI-driven, omni-channel advertising platform. The transformation leverages the recent
Marks a Major Step Toward Digitizing and Automating OOH with AI-Enabled Workflows In a significant industry development, OUTFRONT Media Inc., one of the largest and
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
Partnership gives advertisers external validation and incremental lift measurement as CTV ad spend continues to surge MNTN, the technology platform that brings performance marketing to
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
New AI workflow turns a website link into a TV storyboard in under a minute, with the finished commercial ready in less than a week
PubMatic announces a strategic partnership with MNTN that significantly expands access to premium Connected TV advertising for performance-focused marketers. By supplying MNTN’s self-serve Performance TV
MNTN, the technology platform pioneering performance marketing for Connected TV, has appointed Fraser Woollard as Head of Business Development and Data Partnerships. In this newly
Company veteran expands leadership focus to accelerate growth in streaming and connected TV while continuing to partner closely with engineering JWP Connatix announced that longtime
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
LG Ad Solutions, a global leader in Connected TV advertising, has appointed Rose McGovern as Head of Agency Development for the United States. In this
Unlocking access to MNTN’s Performance TV platform enables Anderson Collaborative to scale client results through measurable, made-for-TV campaigns Anderson Collaborative, a results-driven marketing and media
In a move that strengthens its position in the advanced television and digital video landscape, the global programmatic media company MiQ has officially been named
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