Integral Ad Science a leading global media measurement and optimization platform, announced plans to expand into China to enable global advertisers with invalid traffic (IVT), fraud, and brand safety and suitability measurement, aligned to international and local standards. With the incorporation of a…
AudiencePoint, a leader in email marketing innovation, is thrilled to introduce its next-generation Audience Engagement Suite, a powerful toolset redefining email marketing’s potential to drive revenue and enhance audience engagement. By prioritizing meaningful metrics, AudiencePoint’s new Inbox Placement solution ensures…
PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, today announced an expansion of their work with Western Union to include its commerce media business. This collaboration expanded partnership will leverage PubMatic’s leading Sell-Side Platform (SSP)…
Baesman, a nationally recognized leader in retail marketing, and Listrak, the leading provider of cross-channel marketing automation for retailers, announced a partnership to bring Listrak’s industry-leading email and SMS services to Baesman clients. Marketing Tech Insights: Viamedia Secures 3 Ad Deals, Reaching…
Viamedia, the country’s largest independent advertising digital and linear rep firm, announced new agreements with Summit Broadband, D & P Communications and Blue Valley Technologies, expanding its reach to 83 service providers across 72 designated market areas (DMAs) in 27 states. Viamedia will manage…
Boomi, the leader in intelligent integration and automation, announced that Kalyra has used the Boomi Enterprise Platform to enhance data-informed client care, launch new digital services, and fast-track workforce onboarding and productivity, as part of its broader client experience-led transformation. Marketing Tech…
Codazen, a leader in immersive web technology, has partnered with Meta Reality Labs to unveil the world’s first immersive email campaign, setting a new benchmark for consumer engagement this Cyber Monday. Built using Codazen’s innovative Ready3D platform, the campaign transforms…
Domino’s Pizza Inc. is joining forces with Netflix Inc. to prove that an Emergency Pizza can save the day – even in the high-stakes realm of Squid Game. As the hit Netflix series approaches its season two debut on Dec. 26, Domino’s is activating at Squid Game:…
Ad networks face a broad range of challenges in 2025 as they grapple with privacy concerns, regulatory issues and a $50bn ad fraud threat. But the opportunities presented by new technology, contextual targeting and growth potential in emerging markets offer…
euNetworks Group Limited, a European critical bandwidth infrastructure company, announced the launch of Connected Portal, its new end-to-end full-service customer portal that was developed with customers. This new digital platform digitises and simplifies how customers manage their bandwidth services, making…
Veritonic, the industry’s comprehensive audio research and analytics platform, announced enhanced capabilities to analyze and optimize the audio performance of video podcasts. As platforms like YouTube emerge as the dominant destination for podcast consumption, Veritonic’s innovative solutions help creators, brands,…
DIDWW, a leading global provider of two-way SIP trunking and messaging services to operators and businesses all over the world, has announced the launch of phone.systems™ v3.0, a significantly enhanced version of its cutting-edge cloud PBX. This latest release includes a dedicated…
Subsplash, the industry leader in engagement technology for churches, announced its acquisition of Pulpit AI, the artificial intelligence company for pastors and churches. “At Subsplash, we’re committed to supporting church communities by making it easier to share the truth of Jesus,”…
Twilio the customer engagement platform that drives real-time, personalized experiences for today’s leading brands, announced at AWS re:Invent 2024 the public beta availability of Linked Audiences in Twilio Segment for Amazon Redshift. The integration makes it easier for Twilio Segment and AWS customers to build…
Teads, the global media platform, announced an expansion of its exclusive partnership with VIDAA USA, the smart TV operating system powering dozens of manufacturers worldwide including Hisense, Toshiba, Scheider, Loewe, Leica and Akai. The partnership is active in the US, Canada,…
Adobe announced the appointment of Lara Balazs as Chief Marketing Officer (CMO) and Executive Vice President, Global Marketing reporting directly to CEO Shantanu Narayen. Balazs previously served as CMO and General Manager, Strategic Partner Group at financial software and services…
Freshworks Inc. announced Srinivasan Raghavan as its new Chief Product Officer (CPO) with over two decades of leadership experience in the enterprise SaaS industry. Srini will lead and scale the Freshworks’ product strategy and vision for its people-first AI service software used to…
Zilliant, the leader in pricing lifecycle management, announced it has expanded its leadership team by naming Lauren van Heerden as Senior Vice President of Customer Experience. “Lauren’s substantial experience and passion for building high-performing teams and driving business outcomes will…
