Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
DoubleVerify (“DV”), a leading platform for verifying media quality, optimizing ad performance, and proving campaign outcomes, announced a key evolution within its senior commercial leadership
Reply, the renowned technology company, has achieved the AWS Advertising and Marketing Technology Competency, an official recognition from Amazon Web Services that validates advanced expertise
PubMatic has introduced an AI-driven monetization platform designed to empower publishers by giving them control over their revenue, data, and demand in the evolving digital
My Marketing Pro has launched as the first AI-powered connected media platform designed to unify brand-building and direct marketing within a single, user-friendly system. Developed
Rockbot, the leader in digital media solutions for brick-and-mortar businesses, announced that they have collaborated with Amazon signage to make Rockbot’s suite of services available
Blis, an omnichannel demand-side platform (DSP) renowned for its precision targeting at scale, has integrated T-Mobile Advertising Solutions’ app ownership and app engagement data into
RW Digital, the multicultural programmatic advertising firm founded by NBA star Russell Westbrook, has entered into a strategic partnership with Comscore, a global leader in
AdCellerant, a leading provider of digital advertising technology and services, has been ranked the No. 1 advertising agency in Denver by the Denver Business Journal, topping the
AgentVine has introduced a groundbreaking advertising platform by launching the public beta of the very first ad network designed exclusively for AI agents. This pioneering
Eulerity, a top innovator in AI-powered marketing automation, has announced its latest strategic expansion with the launch of Google TV integration for digital video campaigns.
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
JointCommerce has introduced the JointCommerce Community, a privacy-first digital advertising platform tailored for retailers and brands in highly regulated sectors, ensuring compliance while driving targeted
PubMatic has taken decisive action in the ongoing battle for fair competition within digital advertising by filing a lawsuit against Google in the U.S. District
Advertisers gain access to key metrics, including CAC, New Customer ROAS, and predicted LTV for more strategic campaign automation Shirofune, the leading platform for digital
IndiCue, the CTV technology company enabling publishers to control their advertising ecosystems, has partnered with Revry, the global LGBTQ+ entertainment network, on PrismRiot — Revry’s groundbreaking LGBTQ+/multicultural audience
Choozle, a prominent omnichannel digital advertising platform and services provider, has significantly enhanced its campaign intelligence capabilities through expanded integration with The Trade Desk’s Kokai
MGID has strengthened its leadership ranks with the appointment of Rabia Gündogan as Head of Sales for the DACH region, covering Germany, Austria, and Switzerland.
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