
Protect Privacy with Ethical AI in Modern Marketing
Introduction: The Promise and the Pressure Just imagine this scenario: one day you open your mailbox and find an offering that fits you so perfectly

Introduction: The Promise and the Pressure Just imagine this scenario: one day you open your mailbox and find an offering that fits you so perfectly

Today’s MarTech Top Voice: Informa TechTarget, Chief Marketing Officer, John A. Steinert. In the latest installment of our MarTech Top Voice series, we host MarTech

Right now, marketing technology is getting ready for a big change in the year 2026. The question is why? Ads used to be just flashing

The digital marketing scene is always dynamic and constantly changing. Just when marketers figure out and successfully apply SEO strategies, new ones emerge, greatly altering

Hightouch’s new Snowflake-native solution allows enterprises to assemble, own, and activate their own multi-vendor identity graphs directly in Snowflake Hightouch, the leading data and AI

In the fast-paced digital marketing world of today, a marketing professional faces numerous tasks, deadlines, and shifting priorities. Pressed for time, they often find creating

Marketing in 2025 has changed drastically; it is no longer about obscure figures or only isolated victories. They have been getting increasingly one single practical

Do you ever think about the digital ads you are placing and whether each penny is earning its keep? B2B marketers find it a complicated

Just imagine a sales team running around looking for a particular product specification sheet while a potential customer is waiting. Or the marketing department is

In the rapidly changing world of marketing technology, innovation is the only thing that can keep you from falling behind while still maintaining your relevance.

Imagine if you could just ask your internet browser, “What are three enterprise-level project management tools that have AI insights integrated and provide me with

Picture this: Your company releases an amazing product, and people walk into your store, and the door is like a window that shows you the

B2B ecosystem of the current era has been the C-suite’s playground where they can not only have powers over budgets but also make strategic decisions

Frontline employees at Amazon will receive the company’s highest pay raise, bringing the average hourly wage of the staff at US fulfillment centers and transport

What if your next marketing campaign were not only evaluated by the number of clicks and the impressions it got, but also by the way

Hightouch, a leading platform combining data and AI to empower marketers, recently announced a significant expansion with the opening of its new office in New

Introduction: Why The Martech-Adtech Fusion Matters More Than Ever If you have ever found that marketing technology (Martech) and advertising technology (Adtech) are two completely

HCLSoftware has officially brought to the market Unica, a leading-edge AI marketing platform that aims to radically change the way Indian enterprises handle, automate, and
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