Hyper-Personalization at Scale Made Possible with CDPs
October 14, 2025
The fast-paced and cut-throat digital world of today has made the personalization of customer experiences not just an option that is nice to have, but
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Tag: marketing technology
What Is Performance Marketing and How It Drives Real Business Growth
October 12, 2025
In today’s results-driven marketing world, marketers must ensure that every dollar delivers measurable value; it’s essential for survival. Marketing funds are now being observed in
Why Many B2B Firms Misunderstand GTM Strategies – And How to Fix It
October 11, 2025
If there is a single expression that can make an accomplished executive frown, it is the term go-to-market strategy (GTM). In meetings, everyone pretends to
CDP, CRM, DMP: Differences, Benefits, and How to Choose
October 10, 2025
Data-driven decisions are a necessity for survival in a marketing world that is massively interconnected. One main chant that virtually every marketer, sales rep, and
Why Loyalty Delivers Better Marketing ROI Than Acquisition
October 9, 2025
Truthfully, marketing teams get an adrenaline rush from the process of acquisition. The excitement of a brand-new customer base, new leads, and the sudden peaks
Defiance Analytics Launches Odyssey, the Leading AI Marketing Platform for ETF Issuers
October 9, 2025
Defiance Analytics, the trailblazing marketing technology firm revolutionizing ETF distribution, proudly unveils Odyssey, the first AI-driven advisor attribution platform designed exclusively for ETF issuers. Defiance Analytics has
Open Semantic Interchange (OSI): A Marketer’s Practical Guide
October 8, 2025
If you’ve ever been to a meeting where the dashboard of your analytics tells one story, your CRM shows another, and your advertising platform insists
How AI Will Elevate Marketing in 2026: Trends and Opportunities
October 8, 2025
2026 is almost here, and it looks like technology no longer has to do everything to be helpful to marketers. They no longer only employ
Qualified Launches Piper, the AI SDR Agent for Demandbase
October 7, 2025
Qualified, a leader in agentic marketing technology, has introduced Piper for Demandbase, an integration that enables Demandbase customers to deploy Piper the company’s top-performing AI
What the New HubSpot AI Report Reveals About Marketing’s Next Big Shift
October 7, 2025
The marketing world is changing a lot and very fast. One of the main points in the latest AI report by HubSpot in collaboration with
Aurora Mobile Grows Global Reach With New Solutions for Japan Market
October 6, 2025
In a significant move to broaden its international presence, the China-based technology provider Aurora Mobile has announced a major expansion of its enterprise solutions into
Mobile Marketing in a Cookieless Future: Challenges & Opportunities
October 3, 2025
Imagine going every day to your favorite coffee shop. The barista – who already knows your order – will have it waiting for you before
Personalization in 2026: 7 MarTech Predictions That Will Redefine Marketing
October 2, 2025
Imagine the possibility of getting a letter in 2026, a letter that not only names you but tells who you are, what you are going
What Is Service-as-a-Software in Marketing? A Complete 2025 Guide
October 2, 2025
Think about this: you open LinkedIn on a typical Monday morning, and every other post is filled with expressions such as “Service-as-a-Software (SaaS 2.0)”. It’s
NIQ Launches Global Data Clean Room on Snowflake For Ad Effectiveness Measurement
October 2, 2025
NIQ, a leading consumer intelligence company, announced the launch of its data clean room on Snowflake, designed to enable both data enrichment and outcome measurement
Protect Privacy with Ethical AI in Modern Marketing
October 1, 2025
Introduction: The Promise and the Pressure Just imagine this scenario: one day you open your mailbox and find an offering that fits you so perfectly
MarTech Top Voice Interview with John A. Steinert, Chief Marketing Officer at Informa TechTarget
October 1, 2025
Today’s MarTech Top Voice: Informa TechTarget, Chief Marketing Officer, John A. Steinert. In the latest installment of our MarTech Top Voice series, we host MarTech
Unlock the Power of ChatGPT Ads for MarTech in 2026
September 30, 2025
Right now, marketing technology is getting ready for a big change in the year 2026. The question is why? Ads used to be just flashing
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