Comviva has taken a major step forward in its MarTech roadmap with the launch of its GenAI-powered MobiLytix® Real Time Marketing (RTM) platform, introducing a
Black Friday has always been loud. Endless promotions, overflowing inboxes, and last-minute “flash drops” all fight for attention. Next year will look very different. Not
Advertising rarely stands still. It has evolved with every major shift in consumer behavior – from radio to television to social platforms. But what is
Marketing technology changes fast, but every once in a while, a new concept arrives that feels less like a trend and more like a shift
In today’s fast-paced marketing technology world, professionals and tech enthusiasts are constantly inundated with information. From dashboards to AI-powered insights, the sheer volume of data
Brands are in a hurry with the customers of the digital world of today to quickly catch their attention with their so-called micro-content, i.e., small,
What if the dialogues you have with your customers could expose their secrets? What would they show? They could say, “We have transformed” in 2025.
Imagine if you were scrolling through your phone and you came across a short 15-second video of a person rescuing a kitten stuck on a
Think of it this way: A professional, who is full of work, manages his emails, Slack notifications, and takes a coffee break. During that very
Scroll. Stop. Laugh. Scroll again. That is the cadence of contemporary online life. It does not matter if one is a professional, a student, or
Every Halloween, marketers try to be spooky; however, the real scary things are the marketing mistakes that creep into campaigns not only during the Halloween
Do you accept a client’s writing such as, “Thanks for the proposal-I’ll be in touch soon,” without any doubts? Or do you feel that the
Today, in the rapidly evolving business environment, marketing achievements depend not only on making customers reachable but also on giving power to the teams that
Technology is the basis of present-day marketing. The MarTech stack, which includes CRMs, CDPs, automation, and analytics tools, is the chief mover behind campaigns, customer
Customer trust is the main factor without which a business cannot operate successfully in the data era. The question is: in what way can businesses
Most companies still rely on the same old tools to gauge the customer experience of their clients, that is, NPS, CSAT, or a few questions
Netcore Cloud has announced a series of senior leadership appointments aimed at accelerating its international expansion and strengthening its position as a frontrunner in agentic
Data is no longer just a helpful resource in marketing; it is the currency of intelligent decision-making. Whether you are nurturing long-term B2B relationships or
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