Personalization of marketing previously was merely inserting someone’s first name into an email header. “Hello, Sarah, we think you’d like this.” It used to be
Creativ Company, the machine intelligent marketing firm for the world’s most creative companies, announced the appointment of Jamie Burg as Director of Client Solutions, the company’s first
Introduction: Rethinking Social Media’s “Rush Hour” Marketers long swore about prime posting time, those coveted hours when users are theoretically most active on social media.
Commerce, an open, intelligent ecosystem of technology solutions that empower businesses to unlock data potential and deliver seamless, personalized experiences at scale, announced the launch
Notified, the world’s only provider of fully integrated platforms for public relations and investor relations communications, announced an exclusive partnership with Profound that will enable PR
Google AI Overviews are driving a steep traffic drop for news publishers by allowing zero-click searches that go around traditional website referrals. With more users
Alorica Inc., a global leader in digitally powered customer experience, is significantly expanding its operations in Cairo, Egypt to meet growing demand from its worldwide
Future Today, a leader in cutting-edge CTV ad-supported solutions, has announced the integration of Anoki’s ContextIQ technology into its Connected TV (CTV) platform in partnership
Behavox, the AI company that transforms data into insights that safeguard and enhance businesses, announced the expansion of Asian language capabilities in its Quantum Voice product,
Generic marketing is not going to cut it with all the digitally networked consumerism out here. Overworked working professionals, business decision-makers, and technology-savvy consumers expect
In this hyper-connected digital world we live in, marketing isn’t just a simple exercise in sharing a message and hoping for the best. Consumer behavior
Innovid’s Latest Updates Streamline Production & Empower Marketers to Focus on What Matters Most Welcome to Innovid’s Feature Beat—your monthly look at the latest product enhancements
Domaine Worldwide, the leading global Shopify design and development practice, has introduced the AI Commerce Suite, a proprietary service built for enterprise brands seeking growth through
In the dynamic of B2B marketing today, including heightened customer expectations and privacy concerns, first-party data has emerged as a key component of successful strategies.
Introduction: Why Ethics Matters in the AI Age Think about it: You’re on your go-to e-commerce store, and voilà. The once-stared-at shoes, combined with the
Introduction: Why the Right Now Matters Imagine this: you’re browsing a retail site, eyeing a sleek smartwatch. Seconds later, a push notification pops up: “20%
Circana, LLC announced the successful completion of its acquisition of Nielsen’s Marketing Mix Modeling (MMM) business. MMM specializes in advanced statistical modeling that helps brands understand the true
Centerfield, a premier technology service for digital customer acquisition, announced the acquisition of ConsumerVoice, a digital commerce platform that curates and promotes products to engaged
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