For years, connected TV (CTV) success has been measured in impressions and completion rates. But impressions don’t equal impact. The real metric that matters now is incremental business growth—the measurable lift in visits, conversions, or sales that CTV drives beyond…
Syntax Strategic has officially launched Syntax Creative, a new full-service creative agency that marks the next evolution of the firm’s creative capabilities. Building on years of experience in storytelling, design, digital content, and brand development, the new division is designed…
Warmly, a pioneer in Artificial Intelligence-powered go-to-market solutions, has introduced its Marketing Ops Agent, a groundbreaking platform designed to automate and optimize Demand Generation for B2B marketing teams. This new tool leverages AI enrichments and real-time signal monitoring to build,…
Impartner, a global leader in Channel, Partner & Local Marketing and partner marketing automation, has unveiled HyperscalerGTM, a groundbreaking solution that unifies the partner-to-cloud-marketplace journey under a single, automated workflow. This innovative platform enables vendors to allow partners to register…
EngageLab, a global pioneer in Omnichannel customer engagement, made a significant impression at E-Commerce Expo Asia 2025 during Singapore Tech Week. The company’s booth quickly became a hub for e-commerce innovators and industry leaders eager to explore the next generation…
Treasure Data, a leading Customer Data Platform (CDP) designed for enterprise-scale operations, has announced that it has earned the Amazon Web Services (AWS) Generative AI Competency. This recognition positions Treasure Data as a trusted AWS Partner capable of helping businesses…
Landbase, the agentic AI company transforming B2B Tech go-to-market (GTM) strategies, announced the launch of GTM-2 Omni, its next-generation AI model for Audience/Marketing Data & Data Enhancement, targeting, and messaging. GTM-2 combines Landbase’s proven GTM-1 Omni capabilities with breakthroughs in…
Bloomreach, the agentic platform for personalization and Customer Engagement, announced a strategic partnership with Databricks, the leading data and AI company. This collaboration introduces a native integration that enables marketers to import data directly from the Databricks Data Intelligence Platform…
Moments Lab, a leader in AI-driven Video Marketing and Customer Experience solutions, announced the appointment of board member Jean-Philippe (JP) Maheu as Chairman of its Board of Directors. This strategic governance move comes on the heels of Moments Lab’s $24…
Optimizely has announced that its AI agent orchestration platform, Optimizely Opal, is now available through Gemini Enterprise from Google Cloud, marking a major advancement for enterprise marketing teams seeking intelligent automation. Gemini Enterprise serves as Google Cloud’s new environment where…
Advertisers gain access to ACR audiences through Yahoo DSP across the U.S., U.K. and Germany Nexxen, a global, flexible advertising technology platform with deep expertise in data and advanced TV, announced it has licensed its automatic content recognition (“ACR”) audience…
SKTV is an impactful new lead generation solution for small and mid-sized service businesses throughout the U.S., with the ability to view TV and other paid media results together and adjust as needed to improve return on ad spend SearchKings,…
Proxima, a data intelligence platform that specializes in precision marketing, announced that they are leveraging Microsoft Curate for Commerce to enable advertisers to target their social-first, first-party ecommerce transaction-based audiences across Microsoft Monetize supply. These audience deals will be offered…
The proprietary technology launches as a standalone product for brands and agencies seeking to optimize media spend during active campaigns Ars X Machina (AXM), a media and analytics agency, announced the commercial launch of Agile Mix Modeling™, the first measurement platform…
New functionality helps retailers drive foot traffic and capture impulse purchases with real-time, location-based push notifications. Celerant Technology, a leader in retail software and eCommerce solutions, has introduced new geo-fencing functionality for its mobile shopping apps. With this capability, retailers…
The Company’s leading Japanese media subsidiary, Mediagene Inc., has formed a strategic partnership with leading Japanese AdTech company Geniee to expand the reach of its successful advertising creative solution Cr.ED TNL Mediagene, a Tokyo-based next-generation digital media and data group…
Identity Dental Marketing, the nation’s most trusted dental marketing agency, is once again leading the industry—now offering AI Optimization alongside its proven SEO services. This forward-thinking approach helps dentists achieve exceptional online visibility across all major platforms. Through AEO (Ask Engine Optimization) and…
Links verified exposure to app installs, website actions, in-store foot traffic—and reports alongside brand lift in one integrated readout. MFour Data Research, the leader in measuring the real-world impact of out-of-home (OOH) advertising, launched an Attribution add-on to its iOOH™ Brand Lift solution,…
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