As the eCommerce business of http://www.BisonOffice.com has grown in volume, expanded into 12+ marketplaces, entered several product categories, and gained hundreds of happy suppliers, the company finds it necessary to reevaluate its brand and chart a new path forward.
Marketing Tech Insights: Dstillery & Equativ Partner to Boost Brand Targeting
With the launch of http://BisonCommerce.com, significant investments are being made in technology-enabled capabilities in merchandising, sales, and customer experience in categories of large footprint goods such as furniture, lighting, décor, automotive, and others. Bison Commerce’s advanced technology empowers partners to reach aggressive sales goals, enhance product discoverability, and optimize pricing for improved rankings.
Goals of Bison Commerce:
- Aggressive revenue growth for our suppliers: leveraging AI and advanced product placement optimization to create growth.
- Dedicated and accessible account managers: Going above and beyond to build lasting relationships, intercept issues before they happen, and allow partners to focus on product development and supply.
- Focus on technology and automation: Enhancing listing competitiveness through cutting-edge technology, partner self-service tools, and workflow automation.
- Improved merchandising with AI: Leveraging AI and a proprietary pricing engine to boost merchandising capabilities.
- Expansion into new marketplaces and categories: Broadening reach to new marketplaces to become the definitive eCommerce partner for suppliers in selected categories.
A Message from CEO Bill Cronin:
“The recent investment in Bison Commerce enables the attraction of top talent to deliver the exceptional customer care you’ve come to expect. Alongside expanding the team in Chicago, Bison Commerce is excited to share the upcoming technology roadmap. One of the first planned releases will be a supplier portal offering a variety of self-service capabilities. Bison Commerce believes this initiative will not only be a powerful revenue generator for partners but also provide advanced merchandising tools that will drive growth for both businesses.”
Bison Commerce extends gratitude to partners for their continued trust and collaboration. The company looks forward to achieving accelerated growth through the new brand, advanced technology, and an expanding leadership team
Marketing Tech Insights: Local Express Partners with Swiftly to Boost Ecommerce
For media inquiries, you can write to our MarTech Newsroom at news@intentamplify.com
