Infobip & White Label Partner for CPaaS, SaaS Solutions

Global communications platform Infobip has partnered with White Label Communications to enhance its full-stack Communication Platform as a Service (CPaaS) solution for medium and large enterprises. This partnership equips White Label Communications with cloud-based, multi-layered middleware to develop, run, and distribute communication software, empowering its customers to deliver the best possible end-user experience.

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“The demand for CPaaS continues to grow rapidly and is being embraced by some of the largest digital-native companies regionally and globally, in multiple sectors.”

As the communication demands of businesses and brands evolve, resellers must adopt innovative solutions that integrate seamlessly and scale while ensuring compliance. This partnership combines Infobip’s industry-leading CPaaS platform with White Label’s enterprise-grade APIs. This seamless integration with existing software as a service (SaaS) application empowers customers to create more effective and immersive communication experiences within their products.

Research and consulting firm Gartner® forecasts that “By 2028, 90% of global enterprises will leverage communications platform as a service (CPaaS) to operationalize CX and engagement, up from 50% in 2023.”

“The demand for CPaaS continues to grow rapidly and is being embraced by some of the largest digital-native companies regionally and globally, in multiple sectors,” said Ethan Gustav, Group President for North America at Infobip. “We take pride in partnering with White Label Communications to deliver the richer communication consumers expect from the brands they engage with.”

“This partnership will enable us to significantly enhance our 1^st of its kind, full-stack fully programmable voice capabilities and CPaaS offering for our customers. We’ll be providing them with improved messaging capabilities and a more engaging customer experience, all while ensuring compliance with round-the-clock support from the most respected global messaging aggregator,” said Zachary Konopka, Head of Partnerships at White Label Communications. “We are thrilled about this collaboration. Infobip’s vast experience, support, and reputation as a leading CPaaS provider makes us ideal partners to help our customers grow and innovate together.”

For the second year in a row, in 2024, Infobip was recognized as a leader in the Gartner® Magic Quadrant™ within the CPaaS market. Infobip’s CPaaS platform offers Enterprises a cloud-based multi-layered middleware to develop, run, and distribute communication software for the best possible customer experience. Infobip facilitates the process by providing tools and documents, either complete software development kits (SDKs) or individual libraries, APIs, and visual builders. In addition to having a full platform with programmable components, Infobip has supporting components like analytics, giving full insights into communication performance.

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Source – Businesswire