Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
Multi-Location Brands Grow Faster Using SOCi’s Marketing Platform
As traditional search declines and consumer search behavior fragments across Google, TikTok, Reddit, and AI-generated answers, enterprise marketers are struggling to keep up. According to SOCi’s 2025 Consumer Behavior Index (CBI), this fragmentation is rapidly eroding visibility, relevance, and trust for brands still clinging to outdated search strategies.
The Total Economic Impact™ of SOCi, a commissioned study conducted by Forrester Consulting on behalf of SOCi in May 2025 reveals a solution: consolidate local digital marketing efforts onto a single, AI-powered platform purpose-built for the complexity of modern discovery.
Esbconnect and Mdeg Combine Datasets to Create GDPR Compliant Consumer Data File
Customer acquisition specialist esbconnect has announced a partnership with data company Mdeg, which will see the two companies’ datasets merged to form the UK’s largest independent deterministic data provider for ID resolution and audience targeting solutions.
The combined dataset, known as ideoOS, includes a fully GDPR-compliant HEM-IP (Hashed Email-IP) graph of more than 64m email addresses, postal addresses, and up to 440 data attributes, accessible as regularly delivered log files or a real-time streaming API. The API feed includes additional information against an HEM-IP and first sighting and resightings for confidence scoring. ideoOS supports cookie, MAID (Mobile Advertising ID) and other ID-based graphs to bolster their strength at a time when signal is rapidly disappearing. It also provides HEM-based audience segments for targeting in paid-social and programmatic buying platforms.
Recently, Wondershare unveiled the latest version of its popular diagramming software, EdrawMax V14.5, at GITEX Europe 2025, one of the technology exhibitions that is globally renowned. The new release empowers EdrawMax as one of the world’s first mobile diagramming applications supporting AI diagramming features, accelerating the move toward intelligent, AI-driven diagram and graphic creation.
Utiq Reaches Over 55 Million People Across Europe With Its Consented Identifier
Utiq, the European AdTech company providing Telco-powered infrastructure rooted in authentic, user-consented signals, announced two major business milestones that confirm the scale, traction and technical robustness of its privacy-first solution.
Just two years since operations commenced, Utiq has now surpassed 55 million unique consentpasses across its operational markets, representing over one-third of all mobile users.
Each consentpass corresponds to a real, verified individual who has opted-in to data-driven advertising experiences. These deterministic identifiers enable precise frequency control, cross-environment reach, fraud suppression and consistent measurement, without relying on third-party cookies, fingerprinting or other probabilistic methods.
Australian marketers are grappling with significant maturity gaps, underutilised tech, restructures and talent woes against a backdrop of massive AI disruption and economic upheaval, a new report has highlighted.
The Digital, Marketing & eComm in Focus 2025 report, launched today, charts striking trends across the strategic and technological maturity of brands engaging with digital, marketing and eCommerce in Australia.
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
For media inquiries, you can write to our MarTech Newsroom at sudipto@intentamplify.com
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