Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
8×8 Launches AI Brand Campaign Featuring Real Customers
8×8, Inc., a leader in integrated business communications platforms for customer experience, has launched a groundbreaking global brand campaign titled “The Power of You™,” which shifts the spotlight from product features to the people who use their technology. Unlike typical software marketing that focuses on platforms or AI capabilities, 8×8’s new initiative celebrates real customers such as IT leaders, CX professionals, and contact center managers and their resilience, creativity, and accomplishments in navigating complex business challenges.
Aurora Mobile’s GPTBots.ai Integrates Google DeepMind Genie 3 Model
Aurora Mobile has announced a significant advancement for its AI agent platform, GPTBots.ai, by integrating Google DeepMind’s latest general-purpose world model, Genie 3. This integration will enable developers using GPTBots.ai to access Genie 3 directly, facilitating the creation of highly dynamic and physically consistent 3D training environments for AI agents. Such environments promise to accelerate AI agents’ learning and improve their decision-making capabilities in tackling complex tasks.
Samba TV Finds Advertiser Confidence Up as 68 Percent of Top Brands Grow TV Ads
The recent H1 2025 State of Advertising report by Samba TV highlights a strong resurgence in advertiser confidence, with 68% of the top 100 brands increasing their TV advertising spend during the first half of the year. This upward trend signals a strategic move by many companies to deepen their presence in the competitive marketplace rather than retreating amid uncertain conditions.
A significant driver behind this growth is the rapid rise of connected TV (CTV) viewership, which surged by 46% compared to the previous year. Streaming platforms, especially free ad-supported options, continue to expand audiences, prompting brands to adjust their media investments accordingly. However, different industries are displaying varied strategies; for instance, telecommunications giants like T-Mobile and Xfinity have notably ramped up TV budgets by 34% and 41%, respectively, while Verizon has pulled back 37% to focus more on digital and loyalty programs.
GIBO Click Drives Advanced Audience Intelligence in Successful CoolShort Trial
GIBO Holdings Ltd., a leader in AI-driven content monetization infrastructure, announced the successful trial of GIBO Click on CoolShort, one of the newest global short-drama platforms focused on interactive entertainment experiences.
Launched in June 2025, CoolShort is dedicated to delivering immersive and interactive short-drama content to global audiences. The platform primarily serves North America, Japan, Korea, and Southeast Asia, offering 1-3 minute vertical short dramas across multiple genres. It supports a flexible monetization structure, including in-app purchases (IAP), in-app advertising (IAA), and subscription memberships, enabling a diverse range of revenue models.
NielsenIQ Acquires Brazilian SAAS Company Mtrix To Strengthen Supply Chain Visibility
NielsenIQ (NIQ) a leading consumer intelligence, company, announced the acquisition of Mtrix, a leading Brazilian SaaS company that delivers end-to-end visibility across the indirect distribution supply chain. This is the latest of nine tuck-in acquisitions NIQ has made to further enhance its analytics capabilities and retailer tools and strengthen its position as a leading consumer intelligence company, including its recent acquisition of sensory insights platform Gastrograph AI and combination with GfK in 2023.
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
For media inquiries, you can write to our MarTech Newsroom at sudipto@intentamplify.com
