Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
Netcore Cloud Partner With Shopify To Elevate Real-Time Ecommerce Engagement
Netcore Cloud, a global leader in MarTech and customer engagement solutions, announced the launch of its official, marketplace-certified plugin on the Shopify platform. The collaboration brings together Shopify’s commerce infrastructure with Netcore’s customer engagement capabilities, giving merchants a powerful, unified solution to automate and personalise customer journeys in real-time. The plugin enables e-commerce brands to unify store data and activate real-time campaigns across email, SMS, and WhatsApp in under four hours, with no developer effort.
60 Percent of Americans Shop With Gen AI, 1 in 4 Prefer ChatGPT Over Google
A new Omnisend survey of 1,200 American consumers reveals that generative AI is reshaping online shopping habits in major ways. Fifty-nine percent of respondents already use Gen AI tools for various shopping tasks, and far fewer feel reluctant to let AI handle transactions – 32% compared to 66% back in February.
However, despite widespread adoption, 85% report lingering concerns over privacy, personalization, and overall AI fatigue.
“Openness to AI is clearly on the rise, and businesses can no longer ignore it,” says Marty Bauer, Ecommerce Expert at Omnisend. “But there’s a big difference between offering suggestions and inserting AI into every interaction in a way that feels intrusive. As privacy remains a major concern, ecommerce businesses must be crystal clear about where, why, and how they use AI.”
Domaine Launches AI Commerce Suite for Ecommerce Brands
Domaine Worldwide, the leading global Shopify design and development practice, has introduced the AI Commerce Suite, a proprietary service built for enterprise brands seeking growth through personalization, automation, and discoverability.
Developed by Domaine’s Research and Development Labs, the AI Commerce Suite equips brands to capture the next wave of online growth. It combines large language model (LLM) technology for automated product copy, imagery, and short-form video with adaptive SEO and geo-targeting that respond in real time to trending keywords and local demand, ensuring visibility where interest is highest. On-site, it delivers predictive search, personalized recommendations, and dynamic content that convert visitors into customers. This end‑to‑end approach improves discoverability, elevates the shopping experience, and shortens campaign timelines from weeks to hours.
Cloudflare Debuts Zero Trust Tools To Enable Secure, Scalable AI Adoption
Cloudflare, Inc., a leading connectivity cloud company, has unveiled a suite of new tools within its Cloudflare One Zero Trust platform designed to support organizations in securely adopting and scaling generative AI applications. Recognizing the surge in AI use across various teams from finance and marketing to engineering and design Cloudflare aims to help businesses harness AI’s productivity benefits without compromising security or privacy. This comes at a time when many organizations face risks such as employees unintentionally sharing confidential information with AI chatbots or deploying AI tools without appropriate security oversight.
LivePerson Integrate With AWS To Unify Voice and Digital Customer Experiences
LivePerson, a leading enterprise conversational AI provider, has announced a strategic integration with Amazon Web Services (AWS) to combine Amazon Connect a comprehensive, AI-native customer experience solution with LivePerson’s digital contact center platform. This partnership aims to unify voice and digital customer interactions, creating a seamless and efficient customer service experience. The integration leverages LivePerson’s advanced AI and conversational intelligence alongside Amazon Connect’s cloud contact center capabilities, enabling businesses to streamline their customer engagement processes through a single interface.
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
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